Affiliate Marketing Blog from UK Offer MediaWelcome to Kieron’s blog - the life and times of an Internet Marketeer

Mobile Phones

I only dabble a bit with mobile phones but today I received my monthly report of the reversal rates for the month previous for one particular merchant. Now unfortunately with mobiles you do tend to expect a certain degree of reversals maybe 20% to 30% or so. However mine was slightly over 60%. Of course there is every chance it could be an error but I have had reversals of 50% before. Also, speaking to a couple of other affiliates I am staggered to see some reversals for 80% in the mobile market.

The question is, how do we affiliates manage this? As I mainly operate via PPC it makes it almost impossible to promote a merchant when these sort of reversal rates apply. The main problem is that I can see how much I spend and how much I earn on a daily basis and overall for a month I can make over 50% profit on return. However, a 60% reversal rate puts me in the red.

So what is the answer? Well, a few mobile merchants are starting to pay per valid application and not per sale. The difference being that they don’t pay out as much per app as they do per sale. So if you received £40 per sale you may only get £20 per application. I’m very tempted to only promote merchants who work in this way as although the CPA is lower there are 0% deletions so you know exactly where you are in terms of ROI. I’m going to give this some serious thought over the next few days and may make the move to only promoting mobile merchants that pay per application.

What I’m listening to right now: Faith Evans - “The First lady”

Share This

Tuesday, April 19th, 2005 at 4:02 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.