White label sites

For the last few days or so I've been trialing the new white label site by Jamster, the ringtone people. It is called Mobile Ringtone, have a look to see how it is implemented. There are good points and bad points with running a white label site....

The Good

1. You can have a brand new site online in minutes.
2. It is updated automatically so no more checking for new content, links etc.
3. It offers lots of content for your visitors, a full site's worth actually!

The Bad

1. Not search engine friendly. As the content is dynamically generated it will not get spidered by the search engines. Only the header will be visible.

So overall the goods seem to outweigh the bads. Or do they? Let's not underestimate the importance of the search engines, after all if your site is not listed in the search engine then how will people find you? They won't.

I therefore think that white label sites will only work if you can place them in an existing high traffic site that is well indexed and gets a lot of visitors. Or if you want to promote the site via PPC only. For me it's the latter, I market the white label site via ppc exclusively. So far the results have been good though. Very roughly conversion rates are double that of the normal Jamster program. Definitely food for thought.

What I'm listening to right now: Frankie Knuckles - "Rain Falls"