Google AdWords Optimisation part 2
At the beginning of May I wrote about the Google AdWords Optimisation service that I had been offered free from my Google account manager.
Well, the campaigns have now been optimised and I have accepted all of the changes that were proposed. The interesting thing is that in the first full day of the changes being active my CTR increased by 4%. Not only that but I am now generating double sales from some of the merchants that I was targetting previously.
So all in all, a service well worth using from Google.
What I’m listening to right now: TLC - “Baby, Baby, Baby”
Sunday, June 5th, 2005 at 6:05 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
June 5th, 2005 at 10:43 pm
That’s really interesting news. On your level of spend, that’s quite a huge increase.
What kind of optimisation took place then? Did the manager simply make suggestions on how you could improve thw wording of your ads / keyword selection etc? Or did they actually make new tools / features accessible to you?
June 6th, 2005 at 2:14 pm
Hi Richard. The suggestions were indeed all keyword related, no new tools offered. However she did a sterling job and some ad broups went from having 20 keywords to 300!