Jun05

Google AdWords Optimisation part 2

At the beginning of May I wrote about the Google AdWords Optimisation service that I had been offered free from my Google account manager.

Well, the campaigns have now been optimised and I have accepted all of the changes that were proposed. The interesting thing is that in the first full day of the changes being active my CTR increased by 4%. Not only that but I am now generating double sales from some of the merchants that I was targetting previously.

So all in all, a service well worth using from Google.

What I’m listening to right now: TLC - “Baby, Baby, Baby”

Topics: Uncategorized | 2 comments so far

Sunday, June 5th, 2005 at 6:05 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comments

  1. Richard says:

    That’s really interesting news. On your level of spend, that’s quite a huge increase.

    What kind of optimisation took place then? Did the manager simply make suggestions on how you could improve thw wording of your ads / keyword selection etc? Or did they actually make new tools / features accessible to you?

  2. Kieron says:

    Hi Richard. The suggestions were indeed all keyword related, no new tools offered. However she did a sterling job and some ad broups went from having 20 keywords to 300!

Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Blog Design