Merchants approving affiliates

Oct28

Merchants approving affiliates

I understand the need for merchants to approve affiliates as obviously they don’t want to be associated with any sites of disrepute.

However you would think it would be in the merchants best interest to approve affiliates as quickly as possible wouldn’t you? Not in the case of First Direct. I have been waiting for their approval for over 5 weeks now. And if I’m honest I can’t even remember why I wanted to promote them in the first place. I’m sure it was for some project or other but I’ve forgotten.

Wouldn’t it be a good idea if networks could automatically approve certain “vetted” affiliates on behalf of the merchant? By “vetted” I mean affiliates that have been trading for more than say 12 months and who have a good relationship with the network? Whatever the criteria I’m sure this could work well and save time for affiliates and merchants?

What I’m listening to right now: Degrees of Motion - “Do You Want It Right Now?”