Affiliate Incentives
Now that Christmas is firmly out of the way, all the winners of the various sales incentives/targets/bonus schemes seem to have been announced. Needless to say I was delighted when Mobile Phone retailer E2 Save contacted me to say that I had won the Golden Quarter Challenge running from October to December last year. I had won by being the affiliate with the biggest percentage increase in sales over the period.
The prize? A VIP “money can’t buy” trip to London (Courtesy of Orange). The VIP trip includes a gig or premiere of my choice, hotel for 1 night and dinner included at the hotel. I can take along a partner too.
Personally speaking I *love* incentives, and if I really like the prize I will always give it a real go and try my best to boost sales for the merchant. In the case of E2 Save I increased their presence on my sites and tried to divert as much mobile traffic to them as I could.
One point worth noting though to any merchant who is considering setting up an incentive. Please don’t offer it to the affiliate who generates the most number of sales? Why? Because chances are the prize will go to their top affiliate anyway. They won’t necessarily put in any extra work and as they are already top of the tree the chances are that any new affiliates won’t be in with a chance of beating them.
Instead try incentives such as “best new affiliate”, “most improved affiliate” or “largest single commission”. Or why not put the name of every affiliate into the hat who displays the merchants creative on their homepage for a period of say 4 weeks and then pick a winner by random. Or maybe put the names into a hat of all affiliates who generate say a set minimum quantity of sales.
These methods are much fairer and will attract new affiliates to your program. Before I read about the E2 Save incentive I can honestly say that I didn’t promote them much, if at all. However all that has changed now and a new merchant partner has been found.
What I’m listening to right now: Case - “Happily Ever After”
Thursday, February 16th, 2006 at 8:36 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
February 22nd, 2006 at 3:19 am
I had a look at E2 Save, they seem reasonable. Its such a crowded sector I don’t know if I would like to get involved.
I presume you use the ‘Datafeed Programme’, what do you think about it?
Its good that they have some phones that other sites don’t, the blue V3 Razr for example!