Monthly Archives: May 2006

Bank Holidays eh? I just can’t figure them out. OK I expect traffic to be lower than normal due to the fact that people are off work and quite probably out and about enjoying themselves or even on holiday. And I’m right, traffic was about 25% down on a usual weekend. But what I really can’t fathom out is how much conversion rates plummeted too. As a very general rule of thumb conversion rates stay between certain percentage brackets across … Continue reading →

For all you merchants/affiliate managers etc out there here is a crash course on how *not* to promote your program to affiliates. Here is a real email I just received: “Dear All, New banners are available in the Affiliate windows login area for you all. Data feeds are also available on request. Many thanks Ben @ TOFFS” Well isn’t that great? Toffs have…wait for it…some new banners! Fantastic! It wouldn’t be as bad if we were even told that it … Continue reading →

I just have to share this with you, a very, very valuable resource. For those of you (like me) who have to outsource work, whether it is design or coding or whatever – you will appreciate it that it can be a very fraught experience. The main problem I’ve found is finding someone to work with who you trust and can do the job that you want, on time and at a good price. In the past I’ve used Elance … Continue reading →

I’m not a fan of “tech speak” or “marketing speak” or worst of all “new media speak” (vertical channels, affiliate space and all that) but over the last few months I’ve seen an increasing amount of chat and forum posts lately regarding Web 2.0. Fine. But what bugs me is when people refer to it as “the next big thing” or as some kind of new technology or piece of software. I’ve even seen people posting on the likes of … Continue reading →

The new ‘Lade finally arrived today and what a beauty! I’ve posted some pictures below but they really don’t do the car justice. It is everything I hoped it would be and more, a real big improvement on the last model. Anyway, here it is!