For all you merchants/affiliate managers etc out there here is a crash course on how *not* to promote your program to affiliates.
Here is a real email I just received:
"Dear All,
New banners are available in the Affiliate windows login area for you all.
Data feeds are also available on request.
Many thanks
Ben @ TOFFS"
Well isn't that great? Toffs have...wait for it...some new banners! Fantastic!
It wouldn't be as bad if we were even told that it was a new banner promoting xyz and that it is really special because nobody else has this product etc. But really, some new banners. WOW!
I'm sorry Toffs but in a crowded marketplace you really need to grab your affiliates attention with something a bit more exciting than new banners.
What I'm listening to right now: Mantronix - "Don't Go Messin' With My Heart"
3 Responses to Communication from merchants
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Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com, ContentNow.co.uk and some other stuff. I have no idea why I'm blue on this photo though but I like it!
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Well in their defence I guess these people are affiliate managers and not marketers so their rather bland approach is understandable if not very exciting
it is a step in the right direction though Kieron what about all those emails that come through extolling the virtues of the program while ommiting to say which network they are on :0(
or maybe by keeping it this bland, the merchant is talked about and gets exposure on respected blogs