Affiliate Network Incentives
After my recent posting regarding incentives from merchants, and following on from a discussion I had with Matt at the A4U get2gether in Glasgow…I got to thinking.
iPods, mobiles, tv’s etc are all great and I love getting them but wouldn’t it be great if UK networks had incentives like this?
Wouldn’t you just work your socks of for them?! I know I would, the chance to own a Lamborghini Murcielago would incentivise me no end!
So is affiliate networks in the US can offer incentives like this then why can’t UK networks? I don’t know is the honest answer. Think about it, networks earn on average 30% overrider from merchants. So what if they put say 5% of that into an “affiliate incentive pot”. I’m sure that would pay for an awesome incentive, they could also ask merchants to contribute. Surely that’s feasible?
With more and more merchants launching programs on 2 (or more) networks I’m sure it would be in the best interest of the networks to incentivise affiliate to use their links? A real life example in point, one of my major merchants is in the process of moving networks and I’m left with a decision on whose links I should use. At the moment I’m going to base my decision on the merchants interface and how well I get on with the staff! But…if I had some sort of financial incentive it would make the decision a lot easier.
Not only that but I would be looking through the network’s whole portfolio of merchants to see who else I can promote. I mean, if it means getting my hands on a Lambo then there isn’t much I wouldn’t do for the network!!
Some networks in the UK have had incentives from time to time but nothing as big as the US networks. So why is that? Surely we can do anything they can do? Maybe better?
So come on UK networks, who is going to be first to launch a really, really special affiliate incentive?
What I’m listening to right now: Busta Rhymes - “Get Down”
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Thursday, July 27th, 2006 at 9:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
July 28th, 2006 at 12:36 pm
Interesting…from a merchant perspective the only problem is if it’s network wide and merchants have to contribute, there’s a risk that other merchants wont and you end up feeling short changed.
Graham
July 28th, 2006 at 11:19 pm
Thing is Kieron you’d have to make sure you got one in a bright colour - you wouldn’t want to be reversing your Escalade one night and think “Oops - what was that!!”
July 29th, 2006 at 3:26 pm
If the UK networks were giving away prizes like Lamborghinis and Ferraris, your driveaway would be pretty full in a year’s time
Keep up the good work Kieron!
July 30th, 2006 at 11:49 am
So whats stopping you joining usa networks and using your expertise
to manage ppc campaigns for the
amwerican market??
June 6th, 2007 at 10:21 pm
[...] I blogged about this kind of thing almost a year ago and am surprised that still nobody in the UK has done this kind of thing. Sure there have been [...]
June 16th, 2007 at 3:32 am
[...] I blogged about this kind of thing almost a year ago and am surprised that still nobody in the UK has done this kind of thing. Sure there have been [...]
August 7th, 2007 at 10:51 pm
[...] and hate to think how many free mobiles, iPods and crates of Peroni this guy has but have a read at this post. An iPods very generic, and if you send one to an affiliate great, but chances are they have an MP3 [...]
October 22nd, 2007 at 1:46 pm
I wonder if anyone ever won any of these prizes? For something so heralded when it was launched, I’ve not seen any mention of anyone actually winning any of the prizes…