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	<title>Comments on: Morgan Stanley - how to ruin an affiliate program</title>
	<atom:link href="http://www.here.org.uk/2006/12/morgan-stanley-how-to-ruin-an-affiliate-program.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.here.org.uk/2006/12/morgan-stanley-how-to-ruin-an-affiliate-program.html</link>
	<description>Welcome to Kieron's blog - the life and times of an Internet Marketeer</description>
	<pubDate>Fri, 05 Dec 2008 10:44:52 +0000</pubDate>
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		<title>By: Anonymous</title>
		<link>http://www.here.org.uk/2006/12/morgan-stanley-how-to-ruin-an-affiliate-program.html#comment-405</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 28 Dec 2006 07:45:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.here.org.uk/wordpress/?p=167#comment-405</guid>
		<description>I once got "terminated" from a program because I asked them what a certain rejection description meant.&lt;br /&gt;&lt;br /&gt;My conversion rate was just fine, I was making them and me some good money and yet they terminated me because I asked a question about a reversal of a lead.&lt;br /&gt;&lt;br /&gt;Just pure B.S., but what can affilates do besides move onto the next merchant...</description>
		<content:encoded><![CDATA[<p>I once got &#8220;terminated&#8221; from a program because I asked them what a certain rejection description meant.</p>
<p>My conversion rate was just fine, I was making them and me some good money and yet they terminated me because I asked a question about a reversal of a lead.</p>
<p>Just pure B.S., but what can affilates do besides move onto the next merchant&#8230;</p>
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		<title>By: Richard</title>
		<link>http://www.here.org.uk/2006/12/morgan-stanley-how-to-ruin-an-affiliate-program.html#comment-401</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Thu, 21 Dec 2006 14:44:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.here.org.uk/wordpress/?p=167#comment-401</guid>
		<description>To be honest, I CAN see why a merchant would want to cull affiliates. I'm not a merchant or an affiliate manager myself, just giving it some thought as to what it entails.&lt;br /&gt;&lt;br /&gt;As a merchant, your affiliates are representing your brand. You want to protect that brand. I would imagine that a fair bit of time is spent making sure affiliates are representing the brand correctly and fairly, within the terms of the programme, and not making false claims. This is probably especially so in the finance sector.&lt;br /&gt;&lt;br /&gt;If you've got 300 little affiliates that need checking regularly to ensure they're representing your brand / product correctly, then this is going to be time consuming task. If they're generating next to no sales, then the cost of doing this may out-weigh the revenue generated by said affiliate. Logical solution - get rid of affiliate.&lt;br /&gt;&lt;br /&gt;As said, I'm not an affiliate manager, just throwing some ideas around, so please don't take offence ;)&lt;br /&gt;&lt;br /&gt;However, If I was an affiliate manager, then I hope I would have enough awareness of who the affiliates are that're likely to drive the most sales for my product. In that respect, I would be head-hunting and actively trying to work with affiliates like Keiron, not giving them the boot! :)</description>
		<content:encoded><![CDATA[<p>To be honest, I CAN see why a merchant would want to cull affiliates. I&#8217;m not a merchant or an affiliate manager myself, just giving it some thought as to what it entails.</p>
<p>As a merchant, your affiliates are representing your brand. You want to protect that brand. I would imagine that a fair bit of time is spent making sure affiliates are representing the brand correctly and fairly, within the terms of the programme, and not making false claims. This is probably especially so in the finance sector.</p>
<p>If you&#8217;ve got 300 little affiliates that need checking regularly to ensure they&#8217;re representing your brand / product correctly, then this is going to be time consuming task. If they&#8217;re generating next to no sales, then the cost of doing this may out-weigh the revenue generated by said affiliate. Logical solution - get rid of affiliate.</p>
<p>As said, I&#8217;m not an affiliate manager, just throwing some ideas around, so please don&#8217;t take offence <img src='http://www.here.org.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>However, If I was an affiliate manager, then I hope I would have enough awareness of who the affiliates are that&#8217;re likely to drive the most sales for my product. In that respect, I would be head-hunting and actively trying to work with affiliates like Keiron, not giving them the boot! <img src='http://www.here.org.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: Matt</title>
		<link>http://www.here.org.uk/2006/12/morgan-stanley-how-to-ruin-an-affiliate-program.html#comment-399</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Wed, 20 Dec 2006 22:19:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.here.org.uk/wordpress/?p=167#comment-399</guid>
		<description>Hi Kieron,&lt;br /&gt;&lt;br /&gt;Just had a look at your credit card site and spotted a type. In the drop down menu for 'Compare Credit Cards' it says banance transfers instead of balance! Just thought I would let you know!&lt;br /&gt;All the best.</description>
		<content:encoded><![CDATA[<p>Hi Kieron,</p>
<p>Just had a look at your credit card site and spotted a type. In the drop down menu for &#8216;Compare Credit Cards&#8217; it says banance transfers instead of balance! Just thought I would let you know!<br />All the best.</p>
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		<title>By: Paul Wright</title>
		<link>http://www.here.org.uk/2006/12/morgan-stanley-how-to-ruin-an-affiliate-program.html#comment-397</link>
		<dc:creator>Paul Wright</dc:creator>
		<pubDate>Wed, 20 Dec 2006 11:31:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.here.org.uk/wordpress/?p=167#comment-397</guid>
		<description>Have to agree with you on this one Kieron, why so many merchants have been culling their programs this year is beyond me!?  It takes no time at all to look after the smaller guys – and buy this I mean those that have yet to actively promote the brand as apposed to the volume of sales they could &lt;i&gt;potentially&lt;/i&gt; deliver.&lt;br /&gt;&lt;br /&gt;This "excess admin" excuse doesn’t convince me of anything other than poor admin skills. What would be interesting to know is whether or not this program is managed in house or was this decision taken by the network?  I’d be surprised if somebody like Buy.at sent an email like this to you without first checking to see who's on the recieving end.  Either way, good luck with the new website which I'm sure will be a success.</description>
		<content:encoded><![CDATA[<p>Have to agree with you on this one Kieron, why so many merchants have been culling their programs this year is beyond me!?  It takes no time at all to look after the smaller guys – and buy this I mean those that have yet to actively promote the brand as apposed to the volume of sales they could <i>potentially</i> deliver.</p>
<p>This &#8220;excess admin&#8221; excuse doesn’t convince me of anything other than poor admin skills. What would be interesting to know is whether or not this program is managed in house or was this decision taken by the network?  I’d be surprised if somebody like Buy.at sent an email like this to you without first checking to see who&#8217;s on the recieving end.  Either way, good luck with the new website which I&#8217;m sure will be a success.</p>
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		<title>By: VentStation</title>
		<link>http://www.here.org.uk/2006/12/morgan-stanley-how-to-ruin-an-affiliate-program.html#comment-396</link>
		<dc:creator>VentStation</dc:creator>
		<pubDate>Tue, 19 Dec 2006 23:57:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.here.org.uk/wordpress/?p=167#comment-396</guid>
		<description>Hear, hear.  A real Christmas kick in the teeth.  It's shocking how affiliates get treated.  You'd better have another EggNog (but don't over indulge!)&lt;br /&gt;&lt;br /&gt;Happy Christmas and good luck with the new site.</description>
		<content:encoded><![CDATA[<p>Hear, hear.  A real Christmas kick in the teeth.  It&#8217;s shocking how affiliates get treated.  You&#8217;d better have another EggNog (but don&#8217;t over indulge!)</p>
<p>Happy Christmas and good luck with the new site.</p>
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