Feb01
Cheeky BT Broadband ad on Google
OK so I search on Google for “orange broadband” and this is what I get in number 2 sponsored results position:
Thinking of Orange?
Check out BT Total Broadband. The Complete Broadband Package from BT
www.bt.com
LOL, I’ve seen competitor ads shown on keywords before but none as cheeky as this.
BTW the ad doesn’t show all the time, it may be that they were just testing it.
What I’m listening to right now: Disco Kandi - Various
Affiliate Marketing - BT Broadband
Topics: Uncategorized | 3 comments so far
Thursday, February 1st, 2007 at 6:03 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
February 2nd, 2007 at 9:03 am
I see it too from Aus, but had to visit google.co.uk for it to show up. Mad! I wonder what their CTR is. Could never pull this off in a lawsuit-happy community like the USA, though.
February 2nd, 2007 at 3:10 pm
I’ve seen similar in the motor industry, though can’t remember exactly who it was.
Something like Honda bidding on a Citroen brand term with a similar creative to your example.
Citroen C5 alternative
Try the Honda
something-or-other
http://www.honda.co.uk
Might have been other brands though… can’t remember exactly.
February 6th, 2007 at 2:27 pm
I think its great
Love the question it will immediately prompt a user response in their head 
monk-i