Hold onto your wallets, Google are after our money again. Yes its time for another quality score update. The following is taken from the Google Inside AdWords blog today.
"Last week, we released the Quality Score column and let you know that we would soon be making improvements to our Quality Score evaluation. Now, Avichal from the ads quality team is back with a quick update:
Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days. As I mentioned last week, the goal of this change is to improve the quality of ads that we serve to our users by making it easier for high quality ads to enter the auction while also discouraging low quality ads. In addition, this change improves our ability to set minimum bids for keywords where we have limited data. As a result, you may see the minimum bid for your keywords increase or decrease based on the updated algorithm.
To better understand the quality of your keywords after this change, we suggest that you enable the Quality Score column. This will allow you to quickly view the quality of the keywords in each of your ad groups so that you can make improvements. For example, if you notice that the minimum bid increases for a number of your keywords, you may want to consider optimizing your ad group to make it more relevant or deleting the keywords that have high minimum bids."
So if you have any landing pages/bridge pages prepared to be hit hard, that is if they are still live after the last quality score updates. Has this effected anybody yet? Has anyone seen any changes to their campaigns today?
What I'm listening to right now: Ciara - "Promise"
Google AdWords
Google AdWords Quality Score updates now live
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Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com, ContentNow.co.uk and some other stuff. I have no idea why I'm blue on this photo though but I like it!
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As Churchill says…
‘Ooooooohhhh YESSS!’
Have seen one campaign suspended because of the landing page, despite having an email from Google 2 weeks ago saying that it meets all of their T&C’s and quality scoring.
I am now thinking ‘Sod Them’. When campaigns are being suspended I am more inclined to look at other alternatives, however being such a key player, can I really afford to stop using Adwords? Unfotunately I don’t think so
I LOVE how they always say they are “IMPROVING” their system. They only improvements they are making is for their own pockets.
Can someone somewhere please please please launch the next great search engine to blow google out of the water!?!?!? PLEASE!
They are in desperate need of some real competition to bring them back down to reality and stop treating their advertisers like dirt. We are the reason they made BILLIONS last quarter, not their quality score.
BAH.