Happy Valentines Day
So…did you all get cards, flowers, chocolates etc? I hope so as yesterday was my biggest day of the year for flower sales. Remarkable really given that it seems a *lot* of people left it until last minute. Which is a good thing really, as last minute deliveries are more expensive so that means more commission for us. 
So do I have a point to make?
Yes. If you are running ppc ads for events like Valentines Day then don’t switch them off the day before as you think the last delivery dates have been reached. This year I saw a few programs promising next day delivery up to 5pm. So plenty of opportunity for last minute sales, and believe me there were lots!
What I’m listening to right now (and loving): Missy Elliott Vs The Cure - “Get Ur Freak On” from this album!
Wednesday, February 14th, 2007 at 11:57 am and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
February 14th, 2007 at 10:07 pm
Not all merchants pay commission on delivery, so surprised to hear the flower market would be any different. So without giving away your secrets can you still spill the beans on who the flower merchants are that pay commission on delivery?
By the way you make a worth while point about keeping campaigns running to the last moment, it would be easier if Merchants told you last shipping days for key events, this I struggle to get from Merchants even as a Network and I know what’s like as an Affiliate most (but not all) of the time.
February 16th, 2007 at 4:16 pm
I saw the opposite. I kept my campaign running until lunchtime on the 13th and didn’t get a single sale that day. The two previous days were great though.