Comments on: Merchants, why don’t you keep your site up to date? http://www.here.org.uk/2007/02/merchants-why-dont-you-keep-your-site-up-to-date.html Welcome to Kieron's blog - the life and times of an Internet Marketeer Thu, 20 Nov 2008 22:44:28 +0000 http://wordpress.org/?v=2.6.2 By: Kieron http://www.here.org.uk/2007/02/merchants-why-dont-you-keep-your-site-up-to-date.html#comment-498 Kieron Tue, 27 Feb 2007 23:19:59 +0000 http://www.here.org.uk/wordpress/?p=191#comment-498 Richard, this is a whole other topic so I'm going to start a new blog post about it.... Richard, this is a whole other topic so I’m going to start a new blog post about it….

]]> By: Richard Longhurst http://www.here.org.uk/2007/02/merchants-why-dont-you-keep-your-site-up-to-date.html#comment-497 Richard Longhurst Tue, 27 Feb 2007 23:16:32 +0000 http://www.here.org.uk/wordpress/?p=191#comment-497 No excuse for being so out of date, but it's interesting that you object to their phone number being so prominent. <br/><br/>I understand why you object - you might lose commission if people who click through from your site phone to order rather than ordering online.<br/><br/>But how many people are so reassured by seeing the phone number there that the order online when otherwise they may not have ordered at all?<br/><br/>TBH, I don't know which is greater - the loss or the gain - but I wouldn't discount linking to a merchant just because they show a phone number.<br/><br/>Of course, the ideal is to have the call centre track the affiliate code and log a commission, but will the volume of sales justify the cost of implentation and training? No excuse for being so out of date, but it’s interesting that you object to their phone number being so prominent.

I understand why you object - you might lose commission if people who click through from your site phone to order rather than ordering online.

But how many people are so reassured by seeing the phone number there that the order online when otherwise they may not have ordered at all?

TBH, I don’t know which is greater - the loss or the gain - but I wouldn’t discount linking to a merchant just because they show a phone number.

Of course, the ideal is to have the call centre track the affiliate code and log a commission, but will the volume of sales justify the cost of implentation and training?

]]> By: Nathan Garza http://www.here.org.uk/2007/02/merchants-why-dont-you-keep-your-site-up-to-date.html#comment-496 Nathan Garza Tue, 27 Feb 2007 18:31:09 +0000 http://www.here.org.uk/wordpress/?p=191#comment-496 Regardless, they need to at least remove the out of date items. It would look better to have a blank space than to have out of date or erroneous information. <br/><br/>I feel this is one of the greatest challenges businesses face in getting successful results from their websites.<br/>People are always asking about Search Engine placement and etc. But I feel before you worry about that you need to have a grasp on your content management.<br/><br/>Ok. I'm done. I will now descend from my soap box. Regardless, they need to at least remove the out of date items. It would look better to have a blank space than to have out of date or erroneous information.

I feel this is one of the greatest challenges businesses face in getting successful results from their websites.
People are always asking about Search Engine placement and etc. But I feel before you worry about that you need to have a grasp on your content management.

Ok. I’m done. I will now descend from my soap box.

]]> By: Mark from Bloglyne.com http://www.here.org.uk/2007/02/merchants-why-dont-you-keep-your-site-up-to-date.html#comment-495 Mark from Bloglyne.com Tue, 27 Feb 2007 17:28:08 +0000 http://www.here.org.uk/wordpress/?p=191#comment-495 An interesting point - Perhaps they do not have enough traffic to justify updating their site for Easter yet, eh? An interesting point - Perhaps they do not have enough traffic to justify updating their site for Easter yet, eh?

]]> By: Chris Frost http://www.here.org.uk/2007/02/merchants-why-dont-you-keep-your-site-up-to-date.html#comment-494 Chris Frost Tue, 27 Feb 2007 17:27:31 +0000 http://www.here.org.uk/wordpress/?p=191#comment-494 There are lots of merchants like this. I stumbled across one merchant 2 weeks ago, still advertising Christmas delivery dates!<br/><br/>Either they are very slow, or maybe they are being very pro-active and are gearing up for next year?<br/><br/>All laughs aside, I truly believe that although the merchant should know better, this should also be the responsibility of the so called "Account Manager" at the network. I think some of their job specs need to be rewritten to include this and see it as a shortfall on behalf of the network also. There are lots of merchants like this. I stumbled across one merchant 2 weeks ago, still advertising Christmas delivery dates!

Either they are very slow, or maybe they are being very pro-active and are gearing up for next year?

All laughs aside, I truly believe that although the merchant should know better, this should also be the responsibility of the so called “Account Manager” at the network. I think some of their job specs need to be rewritten to include this and see it as a shortfall on behalf of the network also.

]]> By: David Fiske http://www.here.org.uk/2007/02/merchants-why-dont-you-keep-your-site-up-to-date.html#comment-493 David Fiske Tue, 27 Feb 2007 17:27:19 +0000 http://www.here.org.uk/wordpress/?p=191#comment-493 Merchants also seem to forget to update product feeds. Very frustrating as that makes the affiliate look bad in the eyes of the visitor. Merchants also seem to forget to update product feeds. Very frustrating as that makes the affiliate look bad in the eyes of the visitor.

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