Comments on: Nick Robertson from ASOS is ignorant, rude and I will never promote ASOS again http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html Welcome to Kieron's blog - the life and times of an Internet Marketeer Mon, 06 Oct 2008 23:29:26 +0000 http://wordpress.org/?v=2.6.2 By: Why Affiliate Marketing has a bad name http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-8564 Why Affiliate Marketing has a bad name Sun, 03 Aug 2008 19:31:33 +0000 http://www.here.org.uk/wordpress/?p=195#comment-8564 [...] Marketeer I get pretty wound up when I hear people from outside our industry accuse us of being grubby, corrupt, dodgy or just plain [...] [...] Marketeer I get pretty wound up when I hear people from outside our industry accuse us of being grubby, corrupt, dodgy or just plain [...]

]]> By: 2007 at Here.org.uk. The year in review http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-5748 2007 at Here.org.uk. The year in review Sun, 30 Dec 2007 19:00:33 +0000 http://www.here.org.uk/wordpress/?p=195#comment-5748 [...] Robertson from ASOS gives that interview with NMA. I respond in kind to his comments about the affiliate [...] [...] Robertson from ASOS gives that interview with NMA. I respond in kind to his comments about the affiliate [...]

]]> By: Mark Taylor http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-3612 Mark Taylor Fri, 28 Sep 2007 08:40:08 +0000 http://www.here.org.uk/wordpress/?p=195#comment-3612 Unbelieveable. Almost on a par with gerard ratner! Unbelieveable. Almost on a par with gerard ratner!

]]> By: Affiliate Marketing – Merchants Survey Report 2007 | Affiliate Marketing Blog from UK Offer Media http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-3584 Affiliate Marketing – Merchants Survey Report 2007 | Affiliate Marketing Blog from UK Offer Media Tue, 25 Sep 2007 23:21:16 +0000 http://www.here.org.uk/wordpress/?p=195#comment-3584 [...] something we should be banging our drums about, especially when confronted with bad press from the ignorant. Overall its a very positive report that shows that merchants (brands) are allocating more budget [...] [...] something we should be banging our drums about, especially when confronted with bad press from the ignorant. Overall its a very positive report that shows that merchants (brands) are allocating more budget [...]

]]> By: Nazam.com http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-530 Nazam.com Sun, 18 Mar 2007 12:29:19 +0000 http://www.here.org.uk/wordpress/?p=195#comment-530 Well put Kieron. Many more affiliates have told me they too will not promote ASOS when the company launches an affiliate program.<br/><br/>Love your blog - keep it up :) Well put Kieron. Many more affiliates have told me they too will not promote ASOS when the company launches an affiliate program.

Love your blog - keep it up :)

]]> By: Anonymous http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-523 Anonymous Sat, 10 Mar 2007 16:29:53 +0000 http://www.here.org.uk/wordpress/?p=195#comment-523 I'm sure he is referring to people brand bidding against their terms, therefore paying commission on sales that are not incremental so can understand why he is annoyed ( and many, many merchants have left AM due to brand bidding ), however his choice of language and lack of a qualifier or specific reference to brand bidding makes this a silly statement. I think the affiliate reaction to this is a bit over the top, as i'm sure affiliates know what he means. It's certainly no Ratner.<br/><br/>Steve I’m sure he is referring to people brand bidding against their terms, therefore paying commission on sales that are not incremental so can understand why he is annoyed ( and many, many merchants have left AM due to brand bidding ), however his choice of language and lack of a qualifier or specific reference to brand bidding makes this a silly statement. I think the affiliate reaction to this is a bit over the top, as i’m sure affiliates know what he means. It’s certainly no Ratner.

Steve

]]> By: Andrew Johnson http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-522 Andrew Johnson Sat, 10 Mar 2007 08:45:22 +0000 http://www.here.org.uk/wordpress/?p=195#comment-522 The question is, how *should* affiliate marketing be? Perhaps he would rather pay even more money to an ad agency which has to cover lavish office & employee costs and has no interest in spend ROI? The question is, how *should* affiliate marketing be? Perhaps he would rather pay even more money to an ad agency which has to cover lavish office & employee costs and has no interest in spend ROI?

]]> By: Dennis R. Mortensen http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-521 Dennis R. Mortensen Sat, 10 Mar 2007 08:45:07 +0000 http://www.here.org.uk/wordpress/?p=195#comment-521 Hi Kieron,<br/><br/>I have been an avid reader of your blog for some time – BUT I have never really participated much in the “blogosphere”. However this year I decided that I would Participate more actively! :-)<br/><br/>So let this be my first comment on your excellent down to earth blog.<br/><br/><b>“(There’ll be) no silly commissions being paid to grubby little people in grubby studios growing income at our expense, getting in the way of genuine sales"</b><br/><br/>I find it beyond ignorant and I am really amazed - he simply cannot be sober. Looking at the analytics for a bunch of our clients – the fact is that most retailers are having a very decent amount of their affiliated revenue coming from a long tail of smaller affiliates (or “grubby little people” as they are called now :) – and any retailer would be stupid to disregard this, because it’s revenue no less attractive than the revenue coming from your super affiliates.<br/><br/>N.b.:<br/>I actually used your screen in a Conversion blog post I did this evening, so now the ASOS comment is visually saved at yet another blog. <br/>Link: http://visualrevenue.com/blog/2007/03/conversion-tracking-outline.html<br/><br/>(the HTML a tag was not allowed - on purpose or?)<br/><br/>Dennis, IndexTools<br/>www.visualrevenue.com/blog Hi Kieron,

I have been an avid reader of your blog for some time – BUT I have never really participated much in the “blogosphere”. However this year I decided that I would Participate more actively! :-)

So let this be my first comment on your excellent down to earth blog.

“(There’ll be) no silly commissions being paid to grubby little people in grubby studios growing income at our expense, getting in the way of genuine sales”

I find it beyond ignorant and I am really amazed - he simply cannot be sober. Looking at the analytics for a bunch of our clients – the fact is that most retailers are having a very decent amount of their affiliated revenue coming from a long tail of smaller affiliates (or “grubby little people” as they are called now :) – and any retailer would be stupid to disregard this, because it’s revenue no less attractive than the revenue coming from your super affiliates.

N.b.:
I actually used your screen in a Conversion blog post I did this evening, so now the ASOS comment is visually saved at yet another blog.
Link: http://visualrevenue.com/blog/2007/03/conversion-tracking-outline.html

(the HTML a tag was not allowed - on purpose or?)

Dennis, IndexTools
http://www.visualrevenue.com/blog

]]> By: Kieron http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-520 Kieron Fri, 09 Mar 2007 11:51:44 +0000 http://www.here.org.uk/wordpress/?p=195#comment-520 I used to subscribe to the actual nagazine. However I didn't renew it this year as I found a lot of the focus was on agencies winning big brand accounts and generally lots of stuff that wasn't really relevant or useful. Sure there was some decent info but on the whole I didn't think it was worth it. I used to subscribe to the actual nagazine. However I didn’t renew it this year as I found a lot of the focus was on agencies winning big brand accounts and generally lots of stuff that wasn’t really relevant or useful. Sure there was some decent info but on the whole I didn’t think it was worth it.

]]> By: Anonymous http://www.here.org.uk/2007/03/nick-robertson-from-asos-is-ignorant-rude-and-i-will-never-promote-asos-again.html#comment-519 Anonymous Fri, 09 Mar 2007 11:46:20 +0000 http://www.here.org.uk/wordpress/?p=195#comment-519 Keiron, The NMA magazine do you subscribe to the full magazine or just read the daily news online?<br/><br/>I am thinking of subscribing to the full magazine however want it to be worth while!!<br/><br/>Thanks Keiron, The NMA magazine do you subscribe to the full magazine or just read the daily news online?

I am thinking of subscribing to the full magazine however want it to be worth while!!

Thanks

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