How not to pitch for business
I received this email the other day, the perfect example of how not to pitch to someone. Can anyone spot the senders error?
Dear ukoffer.com team,
I have been browsing through UkOffer.co.uk, reading up on what the website is about, and looking at various sections of the site.
I represent DealsLocally.co.uk, which is UK’s First Directory of Deals, Special Offers, and Discounts – consumer’s free resource for local bargains. The site has only officially launched mid-Q1, and has grown substantially in a short period of time.
I would not want to waist a lot of your time, and thus I will be very brief. In essence, I am looking at establishing partnership deals with websites that are connected to consumer advice on money saving issues, and your site fits the category perfectly. In the very basic form, I would be looking for a bi-lateral banner/link exchange, other on-site promotions, inclusion in news-letters, etc. I will be very glad to discuss other ways of partnering if this would be of interest to UkOffer.co.uk.
Please let me know if this is of interest to you or your colleagues, and whether you will be able to help.
Thank you for your time.
Kind Regards,
Dmitry @ DealsLocally.co.uk
What I’m listening to right now: Mark Ronson - “Version”
Sunday, April 22nd, 2007 at 6:49 pm and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
April 22nd, 2007 at 7:20 pm
lol! Thought he’d have preferred UKoffer.com…..gets far more traffic
April 23rd, 2007 at 8:53 am
He misspelled waste as waist.
April 23rd, 2007 at 11:22 am
Well the point is that I own ukoffer.com and not ukoffer.co.uk. He starts the email to “ukoffer.com team” then switches to ukoffer.co.uk, which isn’t my site. I’m sorry but you need to do a whole lot better than this to get someones attention. And I won’t even go into when networks do it
April 23rd, 2007 at 1:33 pm
I had one recently where they contacted me through my site contact, did the whole spiel on looked through and liked our stuff etc. The usual cut and paste. However, they had forgotten to change the name of the site in the email, so the whole thing was pitched at a site that I didn’t even own. It’s a pain.
April 24th, 2007 at 2:24 pm
Is the other mistake that he’s pitching to his competition and that he isn’t the 1st directory if he’s only just started??
Why would you send your customers to a competitor??
April 26th, 2007 at 2:16 pm
Ah, this type of email is all too familiar with me. Incorrect URLs and spelling mistakes do not encourage me to investigate a business proposal!
April 26th, 2007 at 9:01 pm
Kieran- This is a bit of topic but i saw you on this list which has been going around http://www.conversionrater.com/index.php/2007/04/24/web-revenue-blog-rankings-april-update/
I found it through john chow dot com. I was amazed that you made it to that list. Being a bit cheeky i checked you web stats thru some stats counter and i was blown away that you have such a massive audience. well done you
April 26th, 2007 at 11:37 pm
Thanks for your kind words Sharon
April 30th, 2007 at 5:51 pm
One other thing…
The phrase “I do not intend to waist (sic) a lot of your time” means, surely, that you do intend to waste some of your time.