Comments on: Online Gaming and Affiliate Marketing. What The….?!

By: Laymybet

Laymybet — Wed, 07 May 2008 12:54:46 +0000

SEO is the way to go. There are very few ways to promote gambling related content so you have to capture the visitor first time else they’ll just click somewhere else.

We use TD for ladbrokes now and they have it all wrapped up into one tool so there are no multiple logins etc. Although the main Will Hill site has improved a lot their affiliate site is poor and the stats are practically useless as they tell you nothing useful!

By: Kieron

Kieron — Wed, 16 May 2007 13:01:28 +0000

affiliate marketing blogger - this has never been the case. Google do not allow you to bid on keywords that send users to sites where you can gamble online.

By: Affiliate Marketing Blogger

Affiliate Marketing Blogger — Wed, 16 May 2007 12:50:02 +0000

Last I heard, you could promote gaming sites on Adwords, just needed to request an exception. Has this changed?

By: Kieron

Kieron — Wed, 02 May 2007 13:24:23 +0000

anonymous - yes you are correct that you can’t promote gambling sites via Adwords. My sites gather traffic via SEO.

By: Anonymous

Anonymous — Wed, 02 May 2007 06:15:32 +0000

Just curious, how do you promote these gaming programmes? Isn’t most of this stuff banned on Adwords?

By: Anonymous

Anonymous — Fri, 27 Apr 2007 14:46:39 +0000

Completely agree Kieron, I have given up with those two mentioned a long time ago. Pitty, it could be a win-win situation.

If they need an example what`s a web 2.0 affiliate tracking system they could checkout for exapmle Expekt`s affiliate backend.

cheers

By: Anonymous

Anonymous — Fri, 27 Apr 2007 10:17:09 +0000

Kieron,

Sure, agreed. The UK is still quite behind the US.
I remember the good 'ole days in the US when almost everyone you knew was promoting online poker...friends, family, inserts in poker books..it was crzy!

Hopefully in time the UK will catch up. I have been hearing underground murmurings of quite a few BIG US affiliates slowly pulling more and more UK traffic.

By: Kieron

Kieron — Fri, 27 Apr 2007 09:58:10 +0000

Anonymous, the problem is I want to promote UK gaming merchants in £UK pounds. I agree that the US have some great networks but surely the UK can catch up?? I never thought gaming was so backward in this country.

By: Dio Bach

Dio Bach — Fri, 27 Apr 2007 09:50:25 +0000

Great post - William Hill is dreadful, back in January I emailed them as I’m getting lots of traffic for the term William Hill Bingo. I got nothing decent to link out too, no Bingo creatives or way of dropping traffic to the actual Bingo front page. There’s a few hundred quid gone begging for me and traffic for them - I linked out to Ladbrokes instead as a result.

Ladbrokes isn’t too bad, but I only do Bingo so I don’t have those issues. I just got my first cheque from them without invoicing and at least they have specific Bingo creatives.

The affiliate stuff that really annoys me in the gaming arena is the Globalcom interface - it’s dreadful, you can only see 90 days of stats and I’m yet to see any money via one of the sites, despite having close on a grand of commissions at the one. Naming no names…

But, worst of all. Several of my best programmes only update my earnings once a month, so, I spend a months worth of PPC money fairly blindly with no way of monitoring all those lovely little things we like to look at. Fortunately the programmes are lucrative enough that it’s not an issue, but it does really cheese me off.

By: Anonymous

Anonymous — Fri, 27 Apr 2007 09:50:00 +0000

Hi Keiron,

I think perhaps for the best interface and access to stats you need to sign up with the BIG online gaming co.'s that used to focus on the US market.
Partygaming, 888 etc. This is where you'd prob find the most aggressive programs and cpa deals.

cheers,