You have hit the nail on the head though - “Jeremy told me.” I guess it probably does convert better than not actually running the ad but it doesn’t convert better than actually directing the user to the product pictured. After the whole mybloglog incident I take everything Jeremy Shoemaker with a huge grain of salt. If he tells you that directing someone to a search page instead of the actual product page, I would call bullshit on that. The proof is in the behavior of US ads - those ads go to the product page, not the search page.

Really? Has Jeremy run an A/B split on it? Jeremy has a vested interest in getting people to adapt his service. He often does things that are very sketchy (like the hack he did on mybloglog.com). I might include it in my bestbuyszone.co.uk when it actually displays the product that users are clicking on. If it actually converted better - everyone would be doing it. What’s your conversion rate to sale with Jeremy’s Auction Ads?

I hear what you are saying but Jeremy at AuctionAds told me that the listing convert better.

Try it for yourself would be my advice.

“To clarify: at this time no ads are displayed from other countries’ eBay sites. When a non-US visitor clicks an ad, they are taken to a search page of items from the same keywords. As ad impression volume builds from specific countries, we will consider adding local ad display. Our statistics and testing shows that this converts extremely well for international users.”

This is sorta useless. Properly displaying a product that matches the users’s click converts far better.