MBNA Sony Card - 4 Day Free Flash Walkman promotion. Waste of time.

Jun15

MBNA Sony Card - 4 Day Free Flash Walkman promotion. Waste of time.

On Monday 11th June at 5pm I received this email from OMG who are a UK affiliate network promoting the MBNA range of credit cards in particular the MBNA Sony Card:

MBNA are pleased to announce a free Sony 512MB flash WALKMAN for every customer that takes out a SonyCard.
MBNA are offering a bonus offer of 11,000 pulsebeats to customers that take out a SonyCard, as long as the card is used for any purchase within 90 days of the account opening. This is enough points to redeem against a free Sony 512MB flash WALKMAN.

Great I thought, as the last time MBNA ran this offer, it lasted a good few months and generated an uplift in credit card sales. Then, today Friday 15th June at 3.30pm I receive this email from OMG:

The new Sony card incentive, where customers will receive a free Sony 512MB flash Walkman when they take out the Sony Card, has exceeded all expectations and therefore we would like to inform affiliates that we will be reverting back to the standard product this morning.

So never mind when “this morning” actually is, as its 3.30pm; but a promotion can’t just end after almost 4 days can it? I really get tired of all this “exceeded all expectations” rubbish. I mean they must have grossly and hugely underestimated demand if the free gifts only lasted 4 days! Especially as last time this promotion ran it was for at least a couple of months.

So come on MBNA Sony Card, don’t make us rewrite copy/update product tables and then ask us to do it again 4 days later. Surely you can do better than that?

What I’m listening to right now: R Kelly ft Usher – “Same Girl”

Topics: Affiliate Marketing | 6 comments so far

Friday, June 15th, 2007 at 4:37 pm and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comments

Lee Wilson says:

June 15, 2007 at 8:23 pm

Hi Kieron,

I’m afraid this promotion has been the victim of the Money Saving Expert newsletter. It was the headline of this weeks newsletter on moneysavingexpert.com. This site has grown so big now that any promotion featured on this newsletter can be pulled due to the overwhemling readership, this is now the biggest forum in the UK-email me if you want it the email forwarding.

Reply
james (1 comments.) says:

June 15, 2007 at 9:20 pm

Hi, on reading your post i did a quick google and look what i found at 8.15pm on friday night

http://www.jamcamedia.com/images/imagembnagoogle.bmp

and heres whats on MBNAs website

http://www.jamcamedia.com/images/imagembna.bmp

So its one rule for the affiliates …….

James

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Darren Loud (1 comments.) says:

June 21, 2007 at 12:15 am

I totally share your frustration mate. I mailed this offer out on the Thursday to over half a million users, to find it pulled the following day

Nice one MBNA, Quantum Media and OMG

Reply
Kieron (495 comments.) says:

June 21, 2007 at 7:49 pm

Well its now June 21st and I’ve juct clicked through to the MBNA Sony credit card page and the offer is still live! No communication from OMG about this though

Reply