On Monday 11th June at 5pm I received this email from
OMG who are a UK affiliate network promoting the MBNA range of credit cards in particular the
MBNA Sony Card:
MBNA are pleased to announce a free Sony 512MB flash WALKMAN for every customer that takes out a SonyCard.
MBNA are offering a bonus offer of 11,000 pulsebeats to customers that take out a SonyCard, as long as the card is used for any purchase within 90 days of the account opening. This is enough points to redeem against a free Sony 512MB flash WALKMAN.
Great I thought, as the last time MBNA ran this offer, it lasted a good few months and generated an uplift in credit card sales. Then, today Friday 15th June at 3.30pm I receive this email from OMG:
The new Sony card incentive, where customers will receive a free Sony 512MB flash Walkman when they take out the Sony Card, has exceeded all expectations and therefore we would like to inform affiliates that we will be reverting back to the standard product this morning.
So never mind when "this morning" actually is, as its 3.30pm; but a promotion can't just end after almost 4 days can it? I really get tired of all this "exceeded all expectations" rubbish. I mean they must have grossly and hugely underestimated demand if the free gifts only lasted 4 days! Especially as last time this promotion ran it was for at least a couple of months.
So come on MBNA Sony Card, don't make us rewrite copy/update product tables and then ask us to do it again 4 days later. Surely you can do better than that?
 What I'm listening to right now: R Kelly ft Usher – "Same Girl"
Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com, ContentNow.co.uk and some other stuff. I have no idea why I'm blue on this photo though but I like it!
Hi Kieron,
I’m afraid this promotion has been the victim of the Money Saving Expert newsletter. It was the headline of this weeks newsletter on moneysavingexpert.com. This site has grown so big now that any promotion featured on this newsletter can be pulled due to the overwhemling readership, this is now the biggest forum in the UK-email me if you want it the email forwarding.
Hi, on reading your post i did a quick google and look what i found at 8.15pm on friday night
http://www.jamcamedia.com/images/imagembnagoogle.bmp
and heres whats on MBNAs website
http://www.jamcamedia.com/images/imagembna.bmp
So its one rule for the affiliates …….
James
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I totally share your frustration mate. I mailed this offer out on the Thursday to over half a million users, to find it pulled the following day
Nice one MBNA, Quantum Media and OMG
Well its now June 21st and I’ve juct clicked through to the MBNA Sony credit card page and the offer is still live! No communication from OMG about this though
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