Affiliate Marketing in Marketing Week
Marketing Week have ran a pretty decent article about the growing sophistication of the Affiliate channel and how it has developed in recent times. It contains contributions from Kevin Cornhils of Buy.at, David Hall of Affiliate Window and Sarah Escott from Tradedoubler among others.
While the article is aimed at brands/merchants its a bit more in-depth than the usual “Affiliate Marketing for dummies” rubbish that we usually find in NMA time after time. Disappointingly though there isn’t any input from affiliates, apart from a quick mention from Paul Nikkel from affiliate darlings Quidco.
You can read the article in full by following the links below:
Marketing Week - Path to total CPA
Marketing Week - Mind the knowledge gap
Marketing Week - A web of mutual interests
Many thanks to Fiona for the links 
What I’m listening to right now: Prince - “Future Baby Mama”
Friday, July 27th, 2007 at 1:13 pm and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
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