Affiliate Marketing in Marketing Week

 Marketing Week have ran a pretty decent article about the growing sophistication of the Affiliate channel and how it has developed in recent times. It contains contributions from Kevin Cornhils of Buy.at, David Hall of Affiliate Window and Sarah Escott from Tradedoubler among others. While the article is aimed at brands/merchants its a bit more in-depth than the usual "Affiliate Marketing for dummies" rubbish that we usually find in NMA time after time. Disappointingly though there isn't any input from affiliates, apart from a quick mention from Paul Nikkel from affiliate darlings Quidco. You can read the article in full by following the links below: Marketing Week - Path to total CPA Marketing Week - Mind the knowledge gap Marketing Week - A web of mutual interests Many thanks to Fiona for the links :) What I'm listening to right now: Prince - "Future Baby Mama"