Comments on: Yahoo! Search Marketing finally launches dynamic keyword insertion in Panama

By: Jocko

Jocko — Thu, 02 Aug 2007 22:44:30 +0000

Wardy - Yes Yahoo Panama does have individual keyword urls. If you are using the interface to chnage things just click on the keyword and you should see where you can enter the url. If you are using bulk import sheet, you should see keyword url collumn. Hope this helps.

DTI is essential when managing large campaigns - try writing one ad per keyword when you got 10,000 keywords. You’ve still got to be smart how you use it.

By: yeoq.com

yeoq.com — Tue, 31 Jul 2007 15:46:07 +0000

the ultimate advise if you plan on doing anytype of adwords.keep close track of your account. One time when i had my social network, i planned to spend 50 $ that month, i put that on the field that said budget. Unfortunately the next month i did not pause my account and 15 days later realised that i had been charged an additional 170$. I sold my social network and now i am a music blogger check me out, my taste in music is almost as good as Kieron

By: Wardy

Wardy — Tue, 31 Jul 2007 15:29:33 +0000

I take it there is still no simple way for each keyword in an Ad Group to go to it’s own specific page or am I just completely being blind?!

By: Kieron

Kieron — Tue, 31 Jul 2007 11:46:14 +0000

Thats certainly a rip off, before Panama I got a second US account setup and it was free.

By: David Holmes

David Holmes — Tue, 31 Jul 2007 11:40:49 +0000

And another thing, I just asked to have a second account setup and got this…

There will be a set up fee for each sister account which varies by market:

US account = $5
UK account = £60
Other EU marketplaces = €50

Nice to see the UK are getting a fair deal!! unbelievable.

By: David Holmes

David Holmes — Tue, 31 Jul 2007 10:08:01 +0000

I find DKI most useful for weeding out the best performing keywords from large campagins, then move onto seperate, very focused Ad Groups as Jamie rightly points out.

The real shame about Panama is they didn’t include the DKI functionality in the destination URL which is absolute madness. Still, overall it is a long overdue & massive improvement over the previous version.

By: Jamie Carruthers

Jamie Carruthers — Tue, 31 Jul 2007 09:07:31 +0000

I never found much use for DKI if you target your adgroups enough, i.e. one adgroup per keyterm. Then, write a custom ad for each adgroup including the keyterm in the ad where you see fit and there is no need for DKI. And you also get the QS benefits (DKI doesn’t improve QS).

By: mahdi yusuf

mahdi yusuf — Tue, 31 Jul 2007 05:13:29 +0000

you have some amazing music, taster! drop me a line sometime we can trade some music! nice post, and even better blog!