GetUpdated.co.uk - everything you need to market online
I came across these guys the other week, when their sister company Affiliator placed a long term advertisement on my blog. They didn’t mess about, they just got in touch, introduced themselves and said - hey we’re serious about becoming a player in the UK affiliate market and want a long term ad on your blog, here’s the money. Well they phrased it a lot more professional than that, but you get the picture.
So this piqued my interest and decided to look into their products and company in a lot more details and was pleasantly impressed with what I found.
To give you some background, GetUpdated are an internet marketing company that originally hail from Stockholm in Sweden. They were founded in 1999 as a hosting and web design service provider and so far have expanded by buying out another 9 hosting companies. They then expanded their services and now offer search engine optimisation, pay per click services, banner advertising and of course affiliate marketing services. They have just signed up Sony BMG and all their artists in Scandinavia, so business is booming.
With things going to well they have decided to set up in the UK and offer their same full service product over here. A quick look at their site sees search engine optimisation services, affiliate marketing, ppc, banner advertising and even a blog.
Their SEO services seem quite interesting as they offer a pay-for-performance product (amongst others) whereby they employ a strategy involving building new unique landing pages, either on the customers current site or on some suitable domain. They then split the fee for the work that needs to be done in order to get the new landing pages up and running and give the customer a low expectation for how many customer we think that the SEO Pay Per Action/Acquisition can give them. Once this is agreed the customer only then pays on new business brought in from the landing pages/site built specifically for this campaign. If you go to Google.se and search for the very competitive term “casino” you will see Casinocosmopol.se, which is one of their clients they they helped get the number 1 listing for.
I’ve also had a good look through their affiliate network Affiliator and was pleasantly surprised at how easy and intuitive the interface is. At the moment they have merchants signed up like ticket merchant ticket2.com, betting merchants like Betway, Unibet and CelebPoker.com and a few more. Its early days yet in terms of offering a vast array of merchants but I’m told they currently offer a no set-up fee scheme for new merchants so there are more in the pipeline. And if you join as an affiliate you get £5 free in your account to get you going.
So all said and done GetUpdated look like a promising company who seem serious about replicating their success in Sweden, here in the UK. They’ve already attended Affiliate Summit London and will also be at the A4U Expo in October, so may be well having a chat to see what they’re up to.
What I’m listening to right now: Mary J. Blige – “Just Fine”
Sunday, September 30th, 2007 at 5:57 pm and is filed under Affiliate Marketing, Affiliate Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
September 30th, 2007 at 11:09 pm
Good find!
I’ve signed up, and hopefully will prove a very useful company to work with.
Looks promising!
Regards,
Martin
October 1st, 2007 at 4:43 pm
Me too - sounds good
October 11th, 2007 at 4:22 pm
Getupdated acquires UK Search company Just Search
Getupdated Internet Marketing has signed a letter of intent with the intention to acquire one of the UK’s leading search marketing companies, Just Search Limited, for £8.8 million and an earn-out based on the profit for 2008 and 2009. The acquisition further strengthens Getupdated’s global reach and combines the two companies’ expertise in search engine optimisation (SEO), paid-for search and affiliate marketing.
Getupdated has an aggressive expansion strategy, making 12 acquisitions in 2007 and growing by 300 per cent, two thirds of which was organic growth. Getupdated plans to be operational in 12 markets by 2009 and the company’s vision is to become a leading full service provider within internet marketing globally.
During the last year Just Search achieved a 100 per cent growth rate with margins in excess of 40 per cent. The company is forecasted to turnover £5.5 million in this financial year, achieving a profit of £3 million. The high margins are achieved due to yearly contract based agreements. Just Search has a stable client based stock with a 90 per cent contract renewal. Just Search has offices in Manchester and London and conducts business in Australia, France and the US, which will be intergrated into the Getupdated business.
“The acquisition of Just Search makes Getupdated one of the largest players in the search marketing industry offering a comprehensive portfolio of services,” says Mattias Kaneteg, CEO and founder of Getupdated Internet Marketing. “Our continued expansion means that we are one of the few providers to offer a truly international service, particularly for businesses that are looking to maximise their web footprint on a global basis.”
“Just Search is already one of the fastest growing search marketing service providers in the UK and joining forces with Getupdated further strengthens our position,” says Paul Yates, CEO of Just Search, who founded the company with his brother Justin Yates. “Just Search is a results-driven business, providing simple solutions for better web placement. Following the acquisition and opening of our London office last month, we look forward to building on this vision and further expanding our business service portfolio.”
Earn-out rate went up to 115 million SEK and will be divided in two payments. 90 million SEK will be the entry payment and 25 million SEK after a period of 12 months. Earn-out rate is based on 2008 and 2009 performance where profit is also included. An extra shareholder meeting will be announced shortly in order to approve issuing of new shares, which will finance the acquisition of Just Search. The target date for acquisition is 14 November 2007.
About Just Search
Just Search helps companies eliminate wasted internet spend to get the maximum possible return on search engine optimisation and paid search campaigns. Combined with its affiliate marketing packages, Just Search’s tools provide simple solutions for better web placements.
With headquarters in Manchester, Just Search is one of the UK’s fastest growing web marketing companies and has a global presence with offices in London, Paris, San Jose and Sydney.
For further information please visit http://www.justsearch.co.uk.
About Getupdated
Getupdated Internet Marketing, former Eastpoint AB, delivers and entire range of products and services for marketing on the Internet: presence, profile, traffic generation & conversion. Getupdated Internet Marketing makes sure that customers always have access to the right tools and competence for reaching their potential clients regardless of its location and services. Getupated also guarantees results in availability and time delivery so that you only pay for the traffic which leads to business closure.
Getupdated Internet Marketing clients are companies and organizations that want to reach their costumers and make business online. Since 1999 we have helped many companies to develop their operations on the Internet. Among the companies we find: Tele2, Unibet, Intrum Justitia, Gustavsberg and JLindeberg. Getupdated Internet Marketing has a total of about 210 employees divided within offices in Stockholm Sweden, Göteborg, Norrköping, Borås, Kalmar, Malmö, Norway, Tampa, Fort Lauderdale, Paris and London. Eastpoint is listed at Fist NorthOMX and has Mangold Fondkommission as certifier advisor.
For more information, please contact:
Mattias Kaneteg, VD Getupdated Internet Marketing AB
+46 73-511 14 44, mattias.kaneteg@getupdated.com
Philip Szomszor, Berkeley Public Relations, PR for JustSearch
+44 1629 826 942, Philips@berkeleyprnorth.co.uk
Annika Jungeteg-Falkman, Text 100, PR for Getupdated Internet Marketing
+46 8 545 517 72, annika.falkman@text100.se
October 25th, 2007 at 4:36 pm
Signed up to affiliator - just 5 companies on there list! Is that right?!?!
November 8th, 2007 at 10:56 am
Have you had anymore contact with these guys? I’d be interested to hear your updated views, either now or as and when you have any new comments.