OK I could write some sort of tenuous link talking about how the following 3 pieces of auto marketing are really original and we could all take a leaf out of the auto industry's book by being more creative with our online marketing....but to be honest I just wanted to show you some really cool car related photos.Â
It's illegal to use a mobile phone is Russia. To get this point home the Russian government created this piece of automotive art to bring home the risks of driving and talking on mobiles. Ouch!
To announce the launch of the Hummer H3 over here in the UK, Hummer displayed one outside a Toys R Us store complete in its own box that reflects the fact that its positioning itself as the "ultimate boys toy". Check out the "1:1 scale" and "real roaring engine noises". A fantastic piece of marketing.
Look at this photo then look again. To celebrate the launch of the new Subaru Impreza in the UK the "Subaglue" transporter will be touring the country. I have just one question; how did they do it?
What I'm listening to right now: Megan Rochell - "My Mistake"
Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com, ContentNow.co.uk and some other stuff. I have no idea why I'm blue on this photo though but I like it!
Hey Kieron have you gone all american on us, its Cars not autos !!
Lol no mate not at all. I was trying to find a word that covered the “automotive industry” as the first picture is about mobile phones in cars, and not just cars. Oh well, you know what I mean.
Only jossing mate, just your article title drew me in and I thought it was going to be about how to automate affiliate marketing etc, it was early when i read it
Nice post, Kieron! I hadn’t seen the Russian campaign – what a great idea.
I saw the hummer one in the paper & thought there was something odd about it:
Great for Hummer
Not so great for Toys R Us!
With all the fuss about carbon footprints, & a ‘young mother’ market, you’d expect them to avoid this like the plague. Wonder why they went with it?
daniel
ps. I’m up in your area this weekend in sunny Whitley Bay
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Re the last one, when my dad last went to South Africa he discovered a firm that makes a glue called Pratley’s Putty, apparently it holds some bits of the first lunar module together.
http://www.pratley.co.za/
Anyway, the story goes that when NASA came to visit him about a new contract, he glued a bulldozer to the ceiling and sat there while they had the meeting.
Might be the same stuff!
These definitely gets people attention!
The Toys’R'Us photo looks photoshopped to me.
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Just come across your blog. Good to see these creative campaigns by the automotive industry. There are some imaginative marketers out there but not all. You might be interested in this piece by the former boss at Iveco. He has a gentle pop at the ‘dinosaur’ techniques being used by some in the industry.
http://www.e-clipsblog.co.uk/2008/01/08/don%e2%80%99t-be-a-dinosaur/