The Sun launch online shopping portal based on Affiliate Window’s ShopWindow technology

9 Responses to The Sun launch online shopping portal based on Affiliate Window’s ShopWindow technology

1. scm says:

   October 12, 2007 at 5:29 am

   Hi,

   Kieron, do you think cpc marketing will be replaced with cpa ? or do you think they will both live in hormony with each other ? If so and why ?

   Do you think the says of the independent affiliate marketer are numbered or will continue to get stronger ?

   Thanks

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3. Kieron says:

   October 13, 2007 at 5:24 pm

   SCM – I can’t see cpc marketing ever being replaced, if it is then Google will be in big trouble

   CPA, CPA and CPC are all different methods of marketing on the web, I can’t see any reason why any would become extinct. Sure, more and more hybrids of the above 3 methods are beginning to show up but I can’t see the day than any will fade away.

   And no I don’t think independant affiliate marketeers will die out either. The way I see it is that the Internet is still expanding at a rapid pace which leads to more opportunities for anyone involved.
4. scm says:

   October 14, 2007 at 1:18 am

   Hi Kieron,

   Thanks for the reply.

   “SCM – I can’t see cpc marketing ever being replaced”

   Why not ? Do you think cpc marketing offers potentially larger profit margins then cpa marketing ?
5. Kieron says:

   October 14, 2007 at 1:31 am

   SCM it has nothing to do with profit margins. CPC can be used in places where CPA can’t. Lets say for example you are selling a complex product (financial services springs to mind) and people will want to view some information/brochure online but complete the order by telephone. Usually because they have a lot of complex questions to ask and want the reassurance of speaking to a real person. In that scenario the most viable way to incentivise affiliates to send people to that type of site would be CPA.
6. scm says:

   October 14, 2007 at 2:51 am

   Hi Kieron,

   What places can cpc used where cpa can’t be used ?

   Thanks
7. Kieron says:

   October 14, 2007 at 10:37 am

   SCM – didn’t I just give you an example? I suggest you join some affiliate marketing/webmaster forums if you want to discuss this in more depth as this isn’t really the place for a 2 way converstion.
8. scm says:

   October 17, 2007 at 3:55 am

   Kieron,

   I think your right when you say cpc is going to be around for a very very very long time. Took a lot at the chart/story below

   http://www.marketingvox.com/archives/2007/10/15/forrester-interactive-marketing-spend-to-surpass-61b-in-five-years/
9. easy piano lessons says:

   August 11, 2010 at 11:08 pm

   What’s that they say bout imitation being the sincerest form of flattery? Nice one