Comments on: Buy.at Christmas Cracker Industry Issue Panel - Notes http://www.here.org.uk/2007/12/buyat-christmas-cracker-industry-issue-panel-notes.html Welcome to Kieron's blog - the life and times of an Internet Marketeer Mon, 01 Dec 2008 19:32:43 +0000 http://wordpress.org/?v=2.6.2 By: gadget http://www.here.org.uk/2007/12/buyat-christmas-cracker-industry-issue-panel-notes.html#comment-5592 gadget Fri, 14 Dec 2007 09:49:44 +0000 http://www.here.org.uk/2007/12/buyat-christmas-cracker-industry-issue-panel-notes.html#comment-5592 You've touched one of my raw nerves this morning .. merchants who stop their affiliate activity because they're stupid - oops, that should have read 'run out of budget'. Do the maths guys and stop being managed by accountants. An affiliate sale is on average 2%-10% of the sale, and thus, a very cost effective way of selling products. In fact, its probably the most cost effective way (other than natural search). The problem stems from businesses who see affiliate commission as a marketing expense. Its not, its a cost of sales expense! As such - the more you spend (at <10% of the sale price), the more money you'll earn. Aaarghh!! You’ve touched one of my raw nerves this morning .. merchants who stop their affiliate activity because they’re stupid - oops, that should have read ‘run out of budget’.

Do the maths guys and stop being managed by accountants. An affiliate sale is on average 2%-10% of the sale, and thus, a very cost effective way of selling products. In fact, its probably the most cost effective way (other than natural search).

The problem stems from businesses who see affiliate commission as a marketing expense. Its not, its a cost of sales expense! As such - the more you spend (at <10% of the sale price), the more money you’ll earn. Aaarghh!!

]]> By: Mr Daz http://www.here.org.uk/2007/12/buyat-christmas-cracker-industry-issue-panel-notes.html#comment-5590 Mr Daz Fri, 14 Dec 2007 09:21:18 +0000 http://www.here.org.uk/2007/12/buyat-christmas-cracker-industry-issue-panel-notes.html#comment-5590 I agree that networks shouldn't be affiliates but I've no problem with agencies being affiliates, so long as they're not affiliates for their own merchant clients. That would create a conflict of interest then. I agree that networks shouldn’t be affiliates but I’ve no problem with agencies being affiliates, so long as they’re not affiliates for their own merchant clients. That would create a conflict of interest then.

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