Monthly Archives: December 2007

Communicating effectively with affiliates, more good and bad emails

I received an email from TradeDoubler this week entitled “Halfords update and voucher codes”. Great I thought, just the job for some fresh content on my discount codes site. Imagine my disappointment when I couldn’t use anything at all from the email. To explain why, here’s the email along with some notes I made: Dear Affiliate, Please find below information on key activities for Halfords this coming week. DONT FORGET AN EXTRA 1% COMMISSION IS NOW AVAILABLE ON ALL ORDERS … Continue reading
Posted in Affiliate Marketing | 8 Comments

Affiliate Future parent company IBG sold to TMN Media

First of all DGM have a management buyout and now IBG “merge” with TMN Media. What a busy week for the world of affiliate marketing! IBG, the parent Company of Affiliate Future have been bought out (or merged) by TMN Media. TMN media are a huge direct marketing agency and used to be known as The Mutual.net. So it would seem that the acquisition of IBG would mean that TMN can now market Affiliate Future’s affiliate programs to their database. … Continue reading
Posted in Affiliate Marketing | Leave a comment

Buy.at Christmas Cracker Industry Issue Panel – Notes

A couple of weeks ago I participates as a panel member for the “Cracking (see what they did there?) Your Industry Issues” seminar at the Buy.at Christmas Cracker. I thought it would be worthwhile to put a few notes up here from the event, for those who missed it. The panel was chaired by Tyson from Buy.at, I was there representing affiliates, Ross Barnes from Vizeum was representing agencies and John Maher from O2 was representing merchants. I’ve listed below … Continue reading
Posted in Affiliate Marketing | 2 Comments

DGM announce Management Buyout

DGM UK announced today that they completed a management buyout of their UK business. Carl Davis and John Porter will lead the new UK company, although DGM PLC will retain a shareholding. In effect however, the UK business is now an entirely separate autonomous business and as such will operate individually from the PLC. I think this is a great move by DGM. Over the last year of two they’ve been dogged by a falling share price and as such … Continue reading
Posted in Affiliate Marketing, Affiliate Networks | 2 Comments

Interviews

I’ve been lucky enough to have been asked to take part in a couple of interviews of late, so thought it would be a good idea to list them all here. Just in case, you know, you want to see a bit more of what goes on in my head! Podcast with Fraser – June 2006 Interview with David Fiske – April 2007 Interview with John O’ Brien – November 2007 Interview with Rob Berrisford – December 2007 What I’m … Continue reading
Posted in Blogging | 5 Comments

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