Promoting merchants outside of your niche
What a great headline for affiliates. JackpotJoy are now offering a progressive jackpot of over £771,000 in their Deal Or No Deal game.
So why is this good for affiliates?
Well its good for affiliates as the previous record payout on Deal Or No Deal was £629,000. So the new prize is really big news. And big news means that this game will get a lot of press and attention in the media, and as we all know, we can really capitalise on that. I’ve had a quick look at the chat rooms on JackpotJoy and everybody is just buzzing about this jackpot. After all its not every day that gaming sites give away genuine life changing prizes.
But I’m not a gambling affiliate
It really doesn’t matter. Deal Or No Deal is one of the most popular shows on TV right now. So no matter what type of site you run, the chances are that your users are aware of the program - so thats half the job done. And who doesn’t want the chance to win £771,000? JackpotJoy make such a good job of making their games fun and accessible to the masses too that their conversion rates and retentions are fantastic.
So what sort of revenue can I earn from the JackpotJoy program? Are they any good to work with?
I’m glad you asked. Affiliates can earn £20 CPA and 20% lifetime profit share or a straight 30% lifetime profit share. By any standard that’s a decent rate and higher tiers are available for star performers. Speaking from personal experience I can say that JackpotJoy are a great merchant to partner with. For example, they have over 1000, yes 1000 different types of creative available in the TradeDoubler interface with 88 for Deal Or No Deal. LOL, I’ve seen merchants with like 6 banners to choose from in total. Also, they constantly communicate with affiliates to advise of jackpots like the one mentioned above, competition winners stories and all sorts of good stuff and content that you can use.
So my tip of the day: Look outside of your usual niches to find other ways to make money. Don’t be blinkered and think that you have to run a gambling site to promote a merchant like JackpotJoy. Look at how I marketed it over at UKOffer.
What I’m listening to right now: Duran Duran -”Red Carpet Massacre”
Tuesday, December 11th, 2007 at 2:02 am and is filed under Affiliate Marketing, Making Money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
December 11th, 2007 at 11:39 am
I accept your points on this and I have a few sites that this wouldn’t look out of place. However, on my main sites I’d be concerned that this would damage the brand by being associated with gambling. Am I being over sensitive?
December 11th, 2007 at 3:09 pm
I don’t really do gambling stuff. But I’m almost to promote Game Village just as a mate runs the prog.
My view is that I know chuff all about the industry, so I’d not look to it as a first port-of-call for things to promote, but if they had games related to my niche then I’d consider it.
TTFN - Lee
December 11th, 2007 at 5:17 pm
May give this a bash
see if I can get any people interested
December 11th, 2007 at 11:52 pm
Great post Kieron, deal or no deal is massive and instantly eye catching to a huge variety of people. Due to this I don’t think I would be concerned when advertising on non gambling sites. I’d see it as a one off money making opportunity.
December 13th, 2007 at 7:29 pm
Gadget - I wouldn’t worry about it damaging your brand. The Deal Or No Deal game is “soft” gaming. If it was poker or casinos then I see your point but I really wouldn’t worry too much in this case.
December 21st, 2007 at 1:22 am
Hi,
The ad is very eyecatching. I have never made a sale on a site about gaming as I always get my page listed like a figure on a lottery win, but other sites i do get a coupe of sales every now and then, but the ads do stand out.
Cheers
Kevin