The truth is, as always, in the middle: some agencies behave like Michael describes, some agencies behave how you describe. The majority are somewhere in between, especially when a digital division has been added in to make the most of the online trend and hasn’t been staffed up by experienced people – the number of times network staff have had to literaly train agency staff is overwhelming.

For agencies that either specialise in affiliate marketing or those to have hired experienced affiliate marketeers, these agencies do in fact make a difference. For the rest, well, we can only hope

What is difficult for agencies is to disassociate themselves from what’s good for their pockets and go for the good of the client, especially when they’re managing ppc & affiliates simultaneously. A lot of people will say the same about the networks, and it’s a fair comment for some of the networks (I hate generalisations). In the same way that networks need to sort out their priorities and put affiliates first, when they are indeed right in their requests, agencies need to put the client’s benefit first which means synergising the merchant’s marketing with the affiliates even further.

Please accept my apologies. The quote did indeed come from another user of the A4Uforum and not yourself.

Once again apologies for this mistake.

Kind regards,

James

For the record the above quote was made by Michael Anthony and not me.

Andrew Clapham