Comments on: Coke Zone campaign on Tradedoubler update – and will Coke get a return from cashback sites? http://www.here.org.uk/2008/03/coke-zone-campaign-on-tradedoubler-update-and-will-coke-get-a-return-from-cashback-sites.html Welcome to Kieron's blog - the life and times of an Internet Marketeer Sat, 21 Jan 2012 20:03:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: TheWayoftheWeb » A ranting return from reality http://www.here.org.uk/2008/03/coke-zone-campaign-on-tradedoubler-update-and-will-coke-get-a-return-from-cashback-sites.html/comment-page-1#comment-8142 TheWayoftheWeb » A ranting return from reality Sun, 22 Jun 2008 16:52:26 +0000 http://www.here.org.uk/?p=761#comment-8142 [...] appears that this seemingly simple to spot problem isn’t the only one people have with Coke [...] [...] appears that this seemingly simple to spot problem isn’t the only one people have with Coke [...]

]]> By: Steve http://www.here.org.uk/2008/03/coke-zone-campaign-on-tradedoubler-update-and-will-coke-get-a-return-from-cashback-sites.html/comment-page-1#comment-7024 Steve Thu, 03 Apr 2008 15:11:11 +0000 http://www.here.org.uk/?p=761#comment-7024 I would have thought that the kind of users who use cashback sites are exactly the same users that Coke are after. Users who have an interest in anything for free. At the end of the day the Coke Zone is an incentive based reward scheme just the same as a cashback site. I would have thought that the kind of users who use cashback sites are exactly the same users that Coke are after. Users who have an interest in anything for free. At the end of the day the Coke Zone is an incentive based reward scheme just the same as a cashback site.

]]> By: Playhouse http://www.here.org.uk/2008/03/coke-zone-campaign-on-tradedoubler-update-and-will-coke-get-a-return-from-cashback-sites.html/comment-page-1#comment-7002 Playhouse Wed, 02 Apr 2008 10:50:05 +0000 http://www.here.org.uk/?p=761#comment-7002 Cashback sites may have value for some companies in some industries, but they have to be used shrewdly. 45p for every sign up will get people signing up just for the cash but if you cashback 2% of purchases over £200, then that may just convince a browser to pick you over a competitor.

]]> By: Dazza http://www.here.org.uk/2008/03/coke-zone-campaign-on-tradedoubler-update-and-will-coke-get-a-return-from-cashback-sites.html/comment-page-1#comment-6989 Dazza Tue, 01 Apr 2008 15:39:58 +0000 http://www.here.org.uk/?p=761#comment-6989 I think the people running this campaign (or the network) have made a major blunder! I would have expected 'no incentivised traffic' to be one of the first things they put in the T&C's. However if they have no way of measuring the true success of this campaign, it will make no odds to the marketing team that are behind it. I think the people running this campaign (or the network) have made a major blunder! I would have expected ‘no incentivised traffic’ to be one of the first things they put in the T&C’s.

However if they have no way of measuring the true success of this campaign, it will make no odds to the marketing team that are behind it.

]]> By: Lammo http://www.here.org.uk/2008/03/coke-zone-campaign-on-tradedoubler-update-and-will-coke-get-a-return-from-cashback-sites.html/comment-page-1#comment-6974 Lammo Mon, 31 Mar 2008 19:52:14 +0000 http://www.here.org.uk/?p=761#comment-6974 We run two programs for Bingo Bongo on Affiliate Future, including a reduced CPA tier for incentivised traffic - From analysing the stats, I can see that there is clearly a strong element of users who have signed up just to get their cashback, but there is also a large number of high quality leads introduced via this channel, and as a small merchant, we'd really feel the pinch without those leads. We run two programs for Bingo Bongo on Affiliate Future, including a reduced CPA tier for incentivised traffic – From analysing the stats, I can see that there is clearly a strong element of users who have signed up just to get their cashback, but there is also a large number of high quality leads introduced via this channel, and as a small merchant, we’d really feel the pinch without those leads.

]]> By: Jason Dale http://www.here.org.uk/2008/03/coke-zone-campaign-on-tradedoubler-update-and-will-coke-get-a-return-from-cashback-sites.html/comment-page-1#comment-6973 Jason Dale Mon, 31 Mar 2008 19:00:01 +0000 http://www.here.org.uk/?p=761#comment-6973 Cashback sites as a quick way to earn a few pence for nothing is an issue I've raised before (I think when Martin Lewis was promoting them on the radio) - to me it's a bad road to go down and merchants, especially those on lead based programs, need to be aware of quality and fraud (Clarke has a lot of useful stuff on his blog about this). Another issue is that often lead programs have limited budget, and by the time Joe Bloggs affiliate has sorted out their promos, sent out a mailshot, large chunks of the budget is swallowed up - in some cases gone. A tiering system would be good, and/or perhaps in the case of limited budget restricted allocation to cashback. However, my fear is that these cashback guys are so big now that no network will ever say no to them - even if it is at the expense of new affiliates getting into the industry or restricting growth of others. But then we get back down to the legend that "it's business and you go with the cash". Cashback sites as a quick way to earn a few pence for nothing is an issue I’ve raised before (I think when Martin Lewis was promoting them on the radio) – to me it’s a bad road to go down and merchants, especially those on lead based programs, need to be aware of quality and fraud (Clarke has a lot of useful stuff on his blog about this).

Another issue is that often lead programs have limited budget, and by the time Joe Bloggs affiliate has sorted out their promos, sent out a mailshot, large chunks of the budget is swallowed up – in some cases gone.

A tiering system would be good, and/or perhaps in the case of limited budget restricted allocation to cashback.

However, my fear is that these cashback guys are so big now that no network will ever say no to them – even if it is at the expense of new affiliates getting into the industry or restricting growth of others. But then we get back down to the legend that “it’s business and you go with the cash”.

]]> By: Mark http://www.here.org.uk/2008/03/coke-zone-campaign-on-tradedoubler-update-and-will-coke-get-a-return-from-cashback-sites.html/comment-page-1#comment-6971 Mark Mon, 31 Mar 2008 18:45:24 +0000 http://www.here.org.uk/?p=761#comment-6971 I think a small handful of the bigger merchants, such as your previous posts about Next and Toys R Us, are detached from the real-world, or think they are above everyone. RE: Cashback sites, they have their place and I'm sure do generate genuine traffic but perhaps the Coke Zone wasn't the most appropriate "product" for an affiliate programme? I think a small handful of the bigger merchants, such as your previous posts about Next and Toys R Us, are detached from the real-world, or think they are above everyone.

RE: Cashback sites, they have their place and I’m sure do generate genuine traffic but perhaps the Coke Zone wasn’t the most appropriate “product” for an affiliate programme?

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