Comments on: Willie’s Wonky Chocolate Factory - exploiting a missed opportunity online?

By: John

John — Wed, 26 Mar 2008 14:38:08 +0000

I enjoyed the series although it turned out his mate is Marco Pierre White who seemed like a close mate to help him without thought when he needed truffles.

If the product was that good , I would have thought Marco would have used his status / contacts to help him more, either by funding or pushing the brand for him.

Not sure how hygenic the factory is , not to mention how often he had his hands in the chocolate taisting it in the making process.

A good series though and well done to him for getting it into the stores and realizing his dream.

Congrats to the affiliates too for getting set up before Willie did.

By: Rich

Rich — Wed, 26 Mar 2008 00:04:53 +0000

Am with you all on this … someone please get him online soon. The exposure from TV documentary shows is huge and he is surely missing out on a huge opportunity here. I have even bought some 100% cacao from an online health food store, just so I could test out some of his recipes. Come on Willie … we all want to get a taste of the REAL stuff.

By: Libby

Libby — Tue, 25 Mar 2008 12:28:26 +0000

I do like to see people succeed after working to realise thier dreams! Willy and family have done this and are to be applauded for it.

I so agree about the web presence, I wanted to buy some of his products online and will not deal with anyone other than with WIlly’s company directly, so sadly we are unlikely to get a taste if this apparently wonderful pure cacao!

I hope someone will get him properly online soon!

By: Stephen Pratley

Stephen Pratley — Tue, 25 Mar 2008 12:24:01 +0000

Seems such a shame, they actually have a quite decent family website that they could have pretty much copied and got a good start over the one they have.

http://www.taniasroom.com/chocolate/chocolate.html

There’s clearly a very talented photographer knocking about somewhere in the family also.

By: Michelle

Michelle — Tue, 25 Mar 2008 08:13:55 +0000

Totally agree with you about a missed opportunity Kieron.

When the series first started I immediately started looking to see if there was going to be a way to promote the chocolate and was disappointed that there wasn’t but more so in what Willie had failed to even consider - the power of the internet.

If Willie had actually had his own website up and running from the start selling his chocolate I personally think some of his troubles would have been eased. Maybe it will happen in the future but he will have missed out of the large sector the market who would have bought on Sunday evenings after being won over by the show.