FaceBook Ads - good example of targetting users via their profile
Last year I wrote about how I think FaceBook ads are rubbish, in terms of return on investment for advertisers. I still think they are but the ads themselves seem to be getting better at targetting.
Take this one for example.
It’s clearly targetted at people who are 35 (me) and still single (me) and it actually made me stop and notice it. I didn’t click on it (yet) but thought it was a good example to publish here of user profile targetting done well.
What I’m listening to right now: Usher Ft Pharrell – “Flash”
Popularity: 3% [?]
Saturday, May 17th, 2008 at 11:19 am and is filed under Making Money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
May 17th, 2008 at 2:48 pm
Here’s an interesting read from SEOMoz regarding Facebook’s ads:
http://www.seomoz.org/blog/behavioral-advertising-is-great-but-nobody-likes-a-presumptuous-pete
May 17th, 2008 at 5:53 pm
A bad example of Facebook targeting users via their profile:
As a single guy interested in women, I’ve just logged on to Facebook and been served an ad targeting Gay UK Singles. Cripes! Either poor ad targeting or someone thinks I may be convinced to bat for the other team.
Got to agree with your previous posts though Kieron, regardless of how much hype there is around Facebook ads, the fundamental flaw in my eyes is that people simply aren’t actively searching for products or services on Facebook, and common sense tells me that conversions will be low as a result. Although that’s not to say people aren’t turning a profit. But there are better ways to turn a profit.
PS, great link Chris.
May 19th, 2008 at 3:03 am
It’ll be strawberry daquari and peroni ads next Kieron!
I get besieged by hen night, wedding photo, and wedding ring ads every time I sign in. Not relaxing. I don’t need to be reminded about my impending wedding and all the stresses that go with it every time I wander in for a footer about on Facebook. Arrghhh!!