It's clearly targetted at people who are 35 (me) and still single (me) and it actually made me stop and notice it. I didn't click on it (yet) but thought it was a good example to publish here of user profile targetting done well.
What I'm listening to right now: Usher Ft Pharrell – "Flash"FaceBook Ads – good example of targetting users via their profile
Last year I wrote about how I think FaceBook ads are rubbish, in terms of return on investment for advertisers. I still think they are but the ads themselves seem to be getting better at targetting.
Take this one for example.
It's clearly targetted at people who are 35 (me) and still single (me) and it actually made me stop and notice it. I didn't click on it (yet) but thought it was a good example to publish here of user profile targetting done well.
What I'm listening to right now: Usher Ft Pharrell – "Flash"
It's clearly targetted at people who are 35 (me) and still single (me) and it actually made me stop and notice it. I didn't click on it (yet) but thought it was a good example to publish here of user profile targetting done well.
What I'm listening to right now: Usher Ft Pharrell – "Flash"
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3 Responses to FaceBook Ads – good example of targetting users via their profile
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Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com, ContentNow.co.uk and some other stuff. I have no idea why I'm blue on this photo though but I like it!
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Here’s an interesting read from SEOMoz regarding Facebook’s ads:
http://www.seomoz.org/blog/behavioral-advertising-is-great-but-nobody-likes-a-presumptuous-pete
A bad example of Facebook targeting users via their profile:
As a single guy interested in women, I’ve just logged on to Facebook and been served an ad targeting Gay UK Singles. Cripes! Either poor ad targeting or someone thinks I may be convinced to bat for the other team.
Got to agree with your previous posts though Kieron, regardless of how much hype there is around Facebook ads, the fundamental flaw in my eyes is that people simply aren’t actively searching for products or services on Facebook, and common sense tells me that conversions will be low as a result. Although that’s not to say people aren’t turning a profit. But there are better ways to turn a profit.
PS, great link Chris.
It’ll be strawberry daquari and peroni ads next Kieron!
I get besieged by hen night, wedding photo, and wedding ring ads every time I sign in. Not relaxing. I don’t need to be reminded about my impending wedding and all the stresses that go with it every time I wander in for a footer about on Facebook. Arrghhh!!