-25.67% ROI is not good. Give it up
Over in the USA, affiliate network Market Leverage and Tyler Cruz are running an affiliate challenge where they are giving away the usual stuff that every affiliate marketing company in the world gives away, (ipod, flip video camera, usb pen and the like) in a competition
To be in with a chance of winning you have to be the best performing new affiliate, or have made the most commission or something like that, I haven’t read all the T’s and C’s. Not a bad idea as it will encourage new users to sign up to the network and will earn Tyler commission for referring them.
But…someone needs to tell Tyler to give up his own entry right now. Every day or so he writes an incredibly detailed blog post of how he is getting on in the challenge, he includes spreadsheets and all sorts, he clearly puts a lot of time into these posts. The things is that he is currently on day 25 of the challenge and he has lost money.
“After 24 days I’ve spent a total of $1,558.15 to make $1,158.25, putting me $399.90 behind at the moment. “
Great. I get that the point of this “challenge” is to get sub-affiliates to sign up under you Tyler but it’s embarrassing to see you posting every day that you have “improved” your ROI from -31.76% to -25.67%. Yes those are minus signs! Tyler seems really pleased about this, however I have to say that if you are still losing money after 24 days, it’s time to do something else.
Seriously, if Tyler had devoted all the time and effort that he did from (a) his (failed) ppc efforts and (b) his detailed blog posts - into something more constructive then he could have earned some money instead of losing it.
So please put us out of our misery and end your participation in the challenge as I almost can’t bear to look at your blog and see how much money you have lost today.
What I’m listening to right now: Lil Wayne - “Let The Beat Build”
Monday, June 30th, 2008 at 3:52 pm and is filed under Affiliate Marketing, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
June 30th, 2008 at 4:12 pm
LOL, just buying an iPod is cheaper..
But I’m curious to see how much revenue he will generate from the new affiliates signing up under his ID. Is the member rev share for life ?
June 30th, 2008 at 11:29 pm
Hey now its an insult to Americans that you say tyler cruz is from the US. He is from Canada…
July 1st, 2008 at 12:31 am
Kieron,
Are you saying he should give up and move on to a new PPC campaign, or give up on PPC altogether?
I will say this, at least he’s honest. There are many who would not have posted that info so they could maintain a certain image. I also respect his tenacity.
If this is part of a contest, Tyler is doing the right thing by finishing it. What kind of example would he be if he threw in the towel before the end of the contest because he’s struggling?
Tim
What I’m listening to right now: Ronny Jordan - “St Tropez (Club Mix)”
July 1st, 2008 at 12:45 am
considering he has revenues of over $1100 wouldn’t he be in 1st place if he could be in his own contest? they can’t track profits.
July 1st, 2008 at 12:50 am
Tim - he should quit PPC altogether. As for the example he’s leading - well all he’s doing is showing that anybody can throw money down the toilet. Not the best example I’ve ever seen!!
BTW Ronny Jordan, that brings back memories. I loved “So What” and “Get To Grips”. Classic!
July 1st, 2008 at 4:31 am
Yeah, “The Antidote” is still my favorite Ronny Jordan album. He’ll be here in the states (Akron, OH) early August. I’ll be making the 2 hr drive to go see him.
Kieron, you are clearly an expert! So I offer this opinion in a general sense….
If Billionaire Tom Monahan had quit after two bankruptcy’s and nearly 19 years of failures, he never would have built Dominos Pizza into a multi billion int’l corp. His brother quit the biz and told him to give up. Tom hung in and became a billionaire while his brother worked over 30 yrs as a postal worker & school janitor.
Many stories of people struggling for years before having their breakthrough. How is internet marketing any different? Just because someone is struggling today doesn’t mean they can’t achieve their goals, right?
Anyway, just my view on the issue.
Tim
July 1st, 2008 at 9:46 am
Tyler Cruz? Sounds more like a porn star name to me…
July 1st, 2008 at 10:25 am
I think he sums it all up by saying I quote - “Part of the problem is that my brain often completely freezes when analyzing my stats”
Tris
July 2nd, 2008 at 1:01 am
Love him - check out his video, showing his take on ppc, sounds like mr Bean…with allergies. His heart is in the right place, but he does seem to confuse himself..must be a canadian thing?
FB
July 2nd, 2008 at 2:57 pm
It seems strange that “across the pond”, affiliates are heralded for only losing a quarter of their money, whilst in the UK it’s rare that anyone will bother with PPC campaigns unless they’re seeing at least 100% ROI - Perhaps it’s the different mindset- For those making money it’s all about the ROI. And for those that aren’t, it’s all about traffic levels or number of sales, or some other factor that tells them they’re doing well.
July 13th, 2008 at 9:21 am
how do you produce a minus ROI? A negative ROI is a decimal: 0.25 etc, always a positive number >= 0. Based on his stats, his overall ROI is 0.74 - or does he need a “-” symbol to understand that he’s actually in the red? dear dear…