Affiliate Marketing Blog from UK Offer MediaWelcome to Kieron’s blog - the life and times of an Internet Marketeer

Forget “Content Is King” - “Content IS SEO”

I hope Lyndon from CornwallSEO.com can forgive me from using his quote for the title of this blog post. When I saw it on this article I just had to use it as it’s what I’ve been preaching about for years now. Lots of people ask what it takes to launch a successful website/blog and I always, always tell them they just to write good old fashioned interesting content. That’s it, no magic formula, no secrets, no shortcuts, no black hat techniques just write about something interesting with passion and people will keep coming back for more. Plus the search engines will eat it up.

So many people over optimise their websites and worry about structure, keyword density, tags, the colour of socks that they wear when building a site and so on. Now while these are all slightly important I wouldn’t waste too much of my effort on them. In fact Google themselves just blogged about optimising your site for Google search. And as you can see it’s not rocket science.

Another slightly worrying trend is the reliance of building traffic through the social network sites and the likes of Digg etc. People seem to build blog posts purely as linkbait so they can get to the Digg homepage etc. Instead of just writing something that is genuinely interesting and of use to your visitors. Or they can spend thousands of pounds on creating a viral or Facebook ap that they hope will be the next “big thing”. The problem is that even if you succeed (as Patrick writes) this type of traffic from the likes of TechCrunch and Digg isn’t what it used to be.

All of the above is why I launched ContentNow.co.uk. We supply quality hand written content that can supplement your own content - or even account for all of it - and help you with your rankings in the search engine results. That coupled with our ethical link building services can really make a big difference. Like I said above, it’s not rocket science or a dark art, it’s just hard work and high quality that will get you results. Luckily (as it’s always a bit of a gamble when launching a new business) there are a lot of site owners who know this works well and are utilising our services for their benefit. We’ve had a really fantastic launch and the last four weeks have been flat-out in terms of getting campaigns up and running for our new clients as well as maintaining our high service levels for existing clients. I’ll give a full update of the new business at a later date but just wanted to mention it here as its relevant to this post.

What I’m listening to right now: Christina Milian – “All We Need To Know”

Monday, July 14th, 2008 at 9:30 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.