Comments on: Berocca’s Digital Agency needs to do better http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html Welcome to Kieron's blog - the life and times of an Internet Marketeer Sat, 20 Mar 2010 07:14:32 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Gav http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8898 Gav Sun, 07 Sep 2008 23:43:30 +0000 http://www.here.org.uk/?p=1059#comment-8898 Good work Chris, you got two blog posts about Berocca out in the blogosphere instead of one! K - I think he's double bluffed you here, mate! Oooh, I wouldn't mind a fizzy caffeine drink... Good work Chris, you got two blog posts about Berocca out in the blogosphere instead of one!

K - I think he’s double bluffed you here, mate!

Oooh, I wouldn’t mind a fizzy caffeine drink…

]]> By: Stewart http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8881 Stewart Thu, 04 Sep 2008 22:15:52 +0000 http://www.here.org.uk/?p=1059#comment-8881 To be fair to the lad, the email's not bad - no bull**** about the product and the Technorati link is a very good touch - allowing what others say rather than the usual spiel instead of worthless hype from the marketeers. Terrible balls-up emailing someone who already blogged about it though, silly boy. To be fair to the lad, the email’s not bad - no bull**** about the product and the Technorati link is a very good touch - allowing what others say rather than the usual spiel instead of worthless hype from the marketeers. Terrible balls-up emailing someone who already blogged about it though, silly boy.

]]> By: Winston http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8876 Winston Thu, 04 Sep 2008 16:20:38 +0000 http://www.here.org.uk/?p=1059#comment-8876 Well thanks for pointing out the offer anyway - Id not seen it before! I don't think it would be a great ROI to investigate every blog being mailed but I would have kept a list at the least! Well thanks for pointing out the offer anyway - Id not seen it before!

I don’t think it would be a great ROI to investigate every blog being mailed but I would have kept a list at the least!

]]> By: Kieron http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8875 Kieron Thu, 04 Sep 2008 15:56:08 +0000 http://www.here.org.uk/?p=1059#comment-8875 Chris - nice one, have taken you off my list of crap digital agencies. Chris - nice one, have taken you off my list of crap digital agencies.

]]> By: Paul Fabretti http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8874 Paul Fabretti Thu, 04 Sep 2008 15:01:24 +0000 http://www.here.org.uk/?p=1059#comment-8874 I've got to agree with Gaj here Kieron - it is way too easy to launch at people who try (however they do it) to get bloggers on-side and engage with them, especially when they are clearly making an attempt to do it properly and with respect. Have you taken the time to lambast so publicly, the lazy shits that no doubt spam you with the same crap I get - and no doubt Chris gets? IMHO I think this is a bit of a cheap shot at someone who is one of the good guys. Not EVERY approach is perfect, not EVRY word is necessarily the most appropriate, but to post such a piece is a bit over the top. THAT SAID, I do agree in part with your points - there are enough tools out there (and I know the guys use one of them) to be able to search prior to sending promotional material out. :-) I’ve got to agree with Gaj here Kieron - it is way too easy to launch at people who try (however they do it) to get bloggers on-side and engage with them, especially when they are clearly making an attempt to do it properly and with respect.

Have you taken the time to lambast so publicly, the lazy shits that no doubt spam you with the same crap I get - and no doubt Chris gets? IMHO I think this is a bit of a cheap shot at someone who is one of the good guys.

Not EVERY approach is perfect, not EVRY word is necessarily the most appropriate, but to post such a piece is a bit over the top.

THAT SAID, I do agree in part with your points - there are enough tools out there (and I know the guys use one of them) to be able to search prior to sending promotional material out.

:-)

]]> By: Chris Applegate http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8873 Chris Applegate Thu, 04 Sep 2008 14:45:45 +0000 http://www.here.org.uk/?p=1059#comment-8873 Hi Kieron, Sorry, I f***** up. I actually knew you'd blogged about it in the past, and the fact it's on the Technorati list I included as a link which makes it doubly stupid. I had made a note but then forgot to take your blog off the list of people to contact, and then I didn't. Organisational FAIL on my part. Trust me, as a blogger for some years and one who's been on the receiving end of badly-directed pitches too many times than I care to think about it, I know how many agencies don't get digital, but I like to think I work for one of the few who do. I'm sorry and I'm only human and I will make the off mistake - it's not a reflection on me or Outside Line's overall competence, I promise. Hi Kieron,

Sorry, I f***** up. I actually knew you’d blogged about it in the past, and the fact it’s on the Technorati list I included as a link which makes it doubly stupid. I had made a note but then forgot to take your blog off the list of people to contact, and then I didn’t. Organisational FAIL on my part.

Trust me, as a blogger for some years and one who’s been on the receiving end of badly-directed pitches too many times than I care to think about it, I know how many agencies don’t get digital, but I like to think I work for one of the few who do. I’m sorry and I’m only human and I will make the off mistake - it’s not a reflection on me or Outside Line’s overall competence, I promise.

]]> By: Kieron http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8871 Kieron Thu, 04 Sep 2008 12:43:39 +0000 http://www.here.org.uk/?p=1059#comment-8871 Gaj - the agency concerned only had 1 thing to do, and that was to find new bloggers. To say he just "missed the post" is saying that the agency failed their 1 task asked of them by Berocca. Jacko - I'll accept the grumpy bit but the old bit!?!! ;) TBH I come across this type of thing almost every day from so called specialists in the field and it really gets to me. Especially given how much these guys charge to clients who don't know any better and just fall for the sales patter from the agencies/affiliate managers etc. Gaj - the agency concerned only had 1 thing to do, and that was to find new bloggers. To say he just “missed the post” is saying that the agency failed their 1 task asked of them by Berocca.

Jacko - I’ll accept the grumpy bit but the old bit!?!! ;)

TBH I come across this type of thing almost every day from so called specialists in the field and it really gets to me. Especially given how much these guys charge to clients who don’t know any better and just fall for the sales patter from the agencies/affiliate managers etc.

]]> By: Jacko http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8869 Jacko Thu, 04 Sep 2008 12:25:54 +0000 http://www.here.org.uk/?p=1059#comment-8869 OK so Chris should have checked not to double up by sending out emails to bloggers who had already received the free pack but does that really warrant such a post? You should write for grumpyoldmen! OK so Chris should have checked not to double up by sending out emails to bloggers who had already received the free pack but does that really warrant such a post? You should write for grumpyoldmen!

]]> By: Gaj http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8868 Gaj Thu, 04 Sep 2008 11:59:36 +0000 http://www.here.org.uk/?p=1059#comment-8868 Kieron, I think you've been a bit harsh on Chris here, his actually really good at what he does and must just have missed the post. Chris if you get to read this you work too hard and why haven't I been offered a pack? :) Cheers, Gaj Kieron, I think you’ve been a bit harsh on Chris here, his actually really good at what he does and must just have missed the post.

Chris if you get to read this you work too hard and why haven’t I been offered a pack? :)

Cheers,
Gaj

]]> By: gadget http://www.here.org.uk/2008/09/beroccas-digital-agency-needs-to-do-better.html/comment-page-1#comment-8867 gadget Thu, 04 Sep 2008 10:24:11 +0000 http://www.here.org.uk/?p=1059#comment-8867 You've got the patience of a saint. I'd have deleted the email and moved on after the second paragraph. Point 5 should also have said that they could easily have added your name as a more personal introduction. You’ve got the patience of a saint. I’d have deleted the email and moved on after the second paragraph. Point 5 should also have said that they could easily have added your name as a more personal introduction.

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