Comments on: Cold Is The New Hot http://www.here.org.uk/2008/09/cold-is-the-new-hot.html Welcome to Kieron's blog - the life and times of an Internet Marketeer Fri, 19 Mar 2010 23:53:36 +0000 http://wordpress.org/?v=2.7 hourly 1 By: H http://www.here.org.uk/2008/09/cold-is-the-new-hot.html/comment-page-1#comment-11066 H Tue, 13 Jan 2009 16:56:35 +0000 http://www.here.org.uk/?p=1128#comment-11066 Hi Gadget, I wondered if you could remember this teaser campaign in Barcelona? help much appreciated! Thanks Hi Gadget,

I wondered if you could remember this teaser campaign in Barcelona? help much appreciated!

Thanks

]]> By: Women's Clothes http://www.here.org.uk/2008/09/cold-is-the-new-hot.html/comment-page-1#comment-9129 Women's Clothes Sat, 04 Oct 2008 13:19:32 +0000 http://www.here.org.uk/?p=1128#comment-9129 Haven't seen the ads myself, but I did a see a program talking about that you can use normal washing poder/liquid at 30 degrees and it cleans just as well as putting it on at 60. Haven’t seen the ads myself, but I did a see a program talking about that you can use normal washing poder/liquid at 30 degrees and it cleans just as well as putting it on at 60.

]]> By: Stuart http://www.here.org.uk/2008/09/cold-is-the-new-hot.html/comment-page-1#comment-9110 Stuart Thu, 02 Oct 2008 17:08:12 +0000 http://www.here.org.uk/?p=1128#comment-9110 The slogan is nothing more than pretentious bullshit - just like everything else nowadays. Speaking of which, did y'all notice how Christmas started in September this year? I give up. The slogan is nothing more than pretentious bullshit - just like everything else nowadays. Speaking of which, did y’all notice how Christmas started in September this year? I give up.

]]> By: InfectedByBugs http://www.here.org.uk/2008/09/cold-is-the-new-hot.html/comment-page-1#comment-9109 InfectedByBugs Thu, 02 Oct 2008 16:28:03 +0000 http://www.here.org.uk/?p=1128#comment-9109 It had to be Ariel didn't it... Lol! Great way to advertise its campaign and such an effective tag line. It had to be Ariel didn’t it… Lol! Great way to advertise its campaign and such an effective tag line.

]]> By: stubsy http://www.here.org.uk/2008/09/cold-is-the-new-hot.html/comment-page-1#comment-9104 stubsy Wed, 01 Oct 2008 20:01:02 +0000 http://www.here.org.uk/?p=1128#comment-9104 I haven't seen these ads but I'll definetly look out for them now. Washing clothes at 15 degrees would be good for the enviroment and save on energy bills. I haven’t seen these ads but I’ll definetly look out for them now. Washing clothes at 15 degrees would be good for the enviroment and save on energy bills.

]]> By: Chromate http://www.here.org.uk/2008/09/cold-is-the-new-hot.html/comment-page-1#comment-9101 Chromate Wed, 01 Oct 2008 13:16:40 +0000 http://www.here.org.uk/?p=1128#comment-9101 But... Is it *really* good advertising from a consumer's perspective? It's definitely interesting as a marketeer. But as a consumer, if I've eagerly been counting down the seconds expecting something exciting, then I'm going to be seriously disappointed when the covers come off. So the first time I set eyes on the new product, I'm in a disappointed, negative mood. Not really a good thing when unveiling a new brand product? Or maybe there are a few people that do get excited about washing powder (sorry, gel) ;) Now, if it was some really amazing product, then that would be a whole different story. But a 15 degree washing gel? Like you say, "riveting" ! But… Is it *really* good advertising from a consumer’s perspective?

It’s definitely interesting as a marketeer. But as a consumer, if I’ve eagerly been counting down the seconds expecting something exciting, then I’m going to be seriously disappointed when the covers come off. So the first time I set eyes on the new product, I’m in a disappointed, negative mood. Not really a good thing when unveiling a new brand product? Or maybe there are a few people that do get excited about washing powder (sorry, gel) ;)

Now, if it was some really amazing product, then that would be a whole different story. But a 15 degree washing gel? Like you say, “riveting” !

]]> By: gadget http://www.here.org.uk/2008/09/cold-is-the-new-hot.html/comment-page-1#comment-9098 gadget Wed, 01 Oct 2008 08:29:44 +0000 http://www.here.org.uk/?p=1128#comment-9098 I once saw a teaser ad that was very effective. When I lived in Barcelona, one morning dozens of large red eggs appeared in various 'high-traffic' places (roundabouts etc). A week or so later the egg 'cracked' open, just slightly. The same happened again a few more days later until eventually out popped a new car. Great way to launch a new model. I once saw a teaser ad that was very effective. When I lived in Barcelona, one morning dozens of large red eggs appeared in various ‘high-traffic’ places (roundabouts etc). A week or so later the egg ‘cracked’ open, just slightly. The same happened again a few more days later until eventually out popped a new car. Great way to launch a new model.

]]> By: Phoenix Chiropractor http://www.here.org.uk/2008/09/cold-is-the-new-hot.html/comment-page-1#comment-9096 Phoenix Chiropractor Wed, 01 Oct 2008 07:37:48 +0000 http://www.here.org.uk/?p=1128#comment-9096 What a really cool way to attract attention to a branding campaign. What a really cool way to attract attention to a branding campaign.

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