Comments on: Profiteering from the collapse of XL? Or shrewd marketing? http://www.here.org.uk/2008/09/profiteering-from-the-collapse-of-xl-or-shrewd-marketing.html Welcome to Kieron's blog - the life and times of an Internet Marketeer Thu, 18 Mar 2010 15:46:27 +0000 http://wordpress.org/?v=2.7 hourly 1 By: OM Strategy » Online Marketing Roundup: 22 September 2008 - Online Marketing Advice, Tactics & Strategy http://www.here.org.uk/2008/09/profiteering-from-the-collapse-of-xl-or-shrewd-marketing.html/comment-page-1#comment-9008 OM Strategy » Online Marketing Roundup: 22 September 2008 - Online Marketing Advice, Tactics & Strategy Mon, 22 Sep 2008 00:39:19 +0000 http://www.here.org.uk/?p=1087#comment-9008 [...] Kieron Donoghue noted the stream of vulturous Google Ads clawing at the bones of the failed UK airline XL: [...] [...] Kieron Donoghue noted the stream of vulturous Google Ads clawing at the bones of the failed UK airline XL: [...]

]]> By: daniel http://www.here.org.uk/2008/09/profiteering-from-the-collapse-of-xl-or-shrewd-marketing.html/comment-page-1#comment-8959 daniel Sun, 14 Sep 2008 18:18:38 +0000 http://www.here.org.uk/?p=1087#comment-8959 agreed on the post office ad. it reminds me of Nelson Muntz pointing at Bart Simpson screaming "Ha Ha!" Especially ironic that the diplay URL is "ThePeoplesPostOffice". agreed on the post office ad. it reminds me of Nelson Muntz pointing at Bart Simpson screaming “Ha Ha!”

Especially ironic that the diplay URL is “ThePeoplesPostOffice”.

]]> By: Brad McAllister http://www.here.org.uk/2008/09/profiteering-from-the-collapse-of-xl-or-shrewd-marketing.html/comment-page-1#comment-8955 Brad McAllister Sat, 13 Sep 2008 21:58:23 +0000 http://www.here.org.uk/?p=1087#comment-8955 Capitalising on the misfortunes of others was inevitable.... I had a holiday to Gran Canaria with XL for this time next week.. that's now off the cards. Capitalising on the misfortunes of others was inevitable…. I had a holiday to Gran Canaria with XL for this time next week.. that’s now off the cards.

]]> By: gadget http://www.here.org.uk/2008/09/profiteering-from-the-collapse-of-xl-or-shrewd-marketing.html/comment-page-1#comment-8954 gadget Sat, 13 Sep 2008 21:46:59 +0000 http://www.here.org.uk/?p=1087#comment-8954 yeh i think its fine, a bit clinical some might say but i guess they are helping is XL still a trademark though? yeh i think its fine, a bit clinical some might say but i guess they are helping

is XL still a trademark though?

]]> By: Pete Norwood http://www.here.org.uk/2008/09/profiteering-from-the-collapse-of-xl-or-shrewd-marketing.html/comment-page-1#comment-8953 Pete Norwood Sat, 13 Sep 2008 21:02:51 +0000 http://www.here.org.uk/?p=1087#comment-8953 Good post Kieron and well highlighted. It's a tough line to tread between profiteering and being helpful, I think we've got the right tone (but I would say that). I think one of the key reasons we built the page was because Thomson is both a tour operator and a travel agent (so XL holidays booked in Thomson shops) and some customers are often confused about the agent 'contract' versus the 'tour operator' contract. Good post Kieron and well highlighted. It’s a tough line to tread between profiteering and being helpful, I think we’ve got the right tone (but I would say that). I think one of the key reasons we built the page was because Thomson is both a tour operator and a travel agent (so XL holidays booked in Thomson shops) and some customers are often confused about the agent ‘contract’ versus the ‘tour operator’ contract.

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