Following on from my last blog post, more credit where it is due, this time to Red Letter Days.
This time of year there are loads of affiliate incentives kicking around, but very few are actually any good. Whereby a lot of merchants are giving away an iPod (yawn) for the best improved affiliate (something that will automatically go to the brand name bidders anyway) Red Letter Days have gone for something a bit different.
Here’s how the incentive works. Between 1st November 2008 and 23rd December 2008 simply generate the target sales value below to receive your choice of the following prizes at each level. So there are no chances here, no prize draw, lottery or competition. The prizes are GUARANTEED!
Sales value £1,000+
Champneys Ladies' Spa Hamper
Champneys Gentlemen's Spa Hamper
Six Bottle Case of Classic Wine
Sony Wireless Headphones
Philips Skype Cordless Digital Phone
The Bedale Hamper
Sales value £2,500+
Philips DVD Micro Theatre
Sony Slimline PSP
Krug Champagne Gift Box
Philips Portable DVD Player
Links of London Sweetie Bracelet
Tiffany & Co Bottle Opener Keyring
Sales value £5,000+
Tomy i-SOBOT
Garmin GPS Satellite Navigation Unit
Sony Blu-ray Disc Player
Sony DV Handycam and Case
Links of London Allsorts Sterling Silver Necklace
Formula 1 Electric Car
Sales value £10,000+
Philips Streamium Wireless Micro HiFi
Tiffany & Co cultured freshwater pearl Toggle Necklace
Sony Home Theatre System
Sony Giga JUKE Micro System
Philips 32” HD-Ready LCD TV
Wilson Golf Irons
Sales value £12,000+
Tag Heuer Gent's Aquaracer Sports Watch
Tag Heuer Ladies Aquaracer Sports Watch
The average order value at Red Letter days is a massive £140, so that means you only need to make around 8 sales to be guaranteed a prize. Yes I said guaranteed. I love these type of promotions.
The Red Letter Days affiliate programme is available on Affiliate Window and Affilinet and pays between 13% and 15% commission. What are you waiting for?
What I'm listening to right now: Lemar – "Little Miss Heartbreaker"
Red Letter Days Christmas affiliate incentive – GUARANTEED prizes
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8 Responses to Red Letter Days Christmas affiliate incentive – GUARANTEED prizes
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Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com, ContentNow.co.uk and some other stuff. I have no idea why I'm blue on this photo though but I like it!
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I agree mate, they are very nice prizes and its nice that they are available to anyone who achieves the levels – similar to Prezzybox Dubai competition. However don’t agree with you on the yawn factor of iPods.
I think its great when any merchant puts up a prize whether it be an iPod or a duster. Obviously the bigger the prize, the more PR and the more likely you will get a load of affiliates jumping at the chance to promote them.
However, not all merchants can afford to give away top notch prizes, and for some, its the first time they have ever done it.
Making them available to Most Improved Affiliates is one of the fairest ways of doing it, when prizes are limited. It should also mean that they WONT got to brand bidders, who would have done well the previous year. Opens the competition up to new or dormant affiliates which is always a good thing.
I disagree Chris. I’m not saying that a bigger prize means more PR and more results. I’m saying don’t offer iPods as everyone does!!! If you’re budget is 100 then fine, but be a bit more original than giving away an iPod.
I don’t think most improved affiliate is the fairest way to give away a prize either. A PPC affiliate can just sign up and use their large budgets to wipe the floor with the SEO guys. A much fairer way is “every sale gets a raffle ticket” type of prize draw, or even better the way that RLD have done it above where ALL sales get a prize.
I must be a bit weird here but I’d much rather have an incentive from a merchant that is for my visitors rather than myself. Something that will encourage them to buy that merchants products. I win by getting the converted sale in the form of commission.
Hmmm.. cool prizes but, I agree with ‘gadget’, there also should be incentives for visitors,so they will buy.
I think a combination is what’s required. A decent incentive for affiliates to push you more, and a good range of exclusive products/special offers for the Christmas period to get people buying.
It’s all about conversion!
Graham
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Wow! Nice way of promoting sales.
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