Comments on: Figleaves must be getting advice from Nick Robertson – decide to alienate affiliates even more http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html Welcome to Kieron's blog - the life and times of an Internet Marketeer Sat, 21 Jan 2012 20:03:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: My prediction comes true - Figleaves close affiliate programme http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-11194 My prediction comes true - Figleaves close affiliate programme Thu, 22 Jan 2009 17:03:00 +0000 http://www.here.org.uk/?p=1288#comment-11194 [...] is what I said in a blog post on December 13th last [...] [...] is what I said in a blog post on December 13th last [...]

]]> By: Adam Davies http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-11165 Adam Davies Tue, 20 Jan 2009 18:01:30 +0000 http://www.here.org.uk/?p=1288#comment-11165 Im very suprised at figleaves doing this. With the amount of coverage they have had from affiliates over the years I would of thought they would have the insight to look after their affiliates more. Well one mans loss is another mans gain. So for us at deadgoodundies.com perhaps some of their best affiliates on the mens underwear side of things might move to our program at paid on results. If figleaves have knocked their cookie length down to 3 days compared to our 90 days then it might be an incentive for affiliates to move their links over. Im very suprised at figleaves doing this. With the amount of coverage they have had from affiliates over the years I would of thought they would have the insight to look after their affiliates more.
Well one mans loss is another mans gain. So for us at deadgoodundies.com perhaps some of their best affiliates on the mens underwear side of things might move to our program at paid on results. If figleaves have knocked their cookie length down to 3 days compared to our 90 days then it might be an incentive for affiliates to move their links over.

]]> By: Another Bob http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-10783 Another Bob Wed, 17 Dec 2008 10:07:31 +0000 http://www.here.org.uk/?p=1288#comment-10783 It surprises me that this sort of thing doesn't happen more often, given the reality that who has lunch with who does actually have a significant influence over management decisions. There seems to be quite an overlap now between agencies acting as affiliates, networks acting as wider media agencies (TD promote this actively from what I can see) and vice-versa etc. etc. which leads to vested interests in particular forms of marketing. I think that lowers the chances of impartial advice on marketing spend for even an independent-thinking merchant. Perhaps the conversion specialists will gradually bring more factual judegement to marketing decisions ? It surprises me that this sort of thing doesn’t happen more often, given the reality that who has lunch with who does actually have a significant influence over management decisions.

There seems to be quite an overlap now between agencies acting as affiliates, networks acting as wider media agencies (TD promote this actively from what I can see) and vice-versa etc. etc. which leads to vested interests in particular forms of marketing. I think that lowers the chances of impartial advice on marketing spend for even an independent-thinking merchant.

Perhaps the conversion specialists will gradually bring more factual judegement to marketing decisions ?

]]> By: Richard Longhurst http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-10764 Richard Longhurst Mon, 15 Dec 2008 23:48:31 +0000 http://www.here.org.uk/?p=1288#comment-10764 Good news for affiliates who want to promote lingerie! At LoveHoney we've just relaunched its affiliate program on POR, with longer cookie lengths (120 days) and higher commissions that our old in-house program. Plus you get Jess, Catherine and Chrissie from APA to look after you. ;-) We don't stock the day-to-day lingerie that Figleaves does, but we've got plenty of undies that'll plug the gap. Oh, and free delivery on everything! Richard Good news for affiliates who want to promote lingerie!

At LoveHoney we’ve just relaunched its affiliate program on POR, with longer cookie lengths (120 days) and higher commissions that our old in-house program.

Plus you get Jess, Catherine and Chrissie from APA to look after you. ;-)

We don’t stock the day-to-day lingerie that Figleaves does, but we’ve got plenty of undies that’ll plug the gap.

Oh, and free delivery on everything!

Richard

]]> By: George http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-10758 George Mon, 15 Dec 2008 14:10:33 +0000 http://www.here.org.uk/?p=1288#comment-10758 All the signs are that Figleaves are wanting to kill off their affiliate programme. The new deal is hardly likely to attract new affiliates in the months to come and they don't appear to value their current ones either. All the signs are that Figleaves are wanting to kill off their affiliate programme. The new deal is hardly likely to attract new affiliates in the months to come and they don’t appear to value their current ones either.

]]> By: Kieron http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-10745 Kieron Mon, 15 Dec 2008 10:07:59 +0000 http://www.here.org.uk/?p=1288#comment-10745 Bob, yes of course Figleaves can do what they want with their programme. But to have 2 such dramatic cuts in commissions and cookie levels at the busiest time of the year is a bit hard to swallow. What makes it worse is that nobody knows who is managing their affiliate programme now, its faceless. As Graham says, they used to be one of the nest programmes and now they are one of the worst, such a shame. Bob, yes of course Figleaves can do what they want with their programme. But to have 2 such dramatic cuts in commissions and cookie levels at the busiest time of the year is a bit hard to swallow. What makes it worse is that nobody knows who is managing their affiliate programme now, its faceless. As Graham says, they used to be one of the nest programmes and now they are one of the worst, such a shame.

]]> By: Graham http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-10743 Graham Mon, 15 Dec 2008 08:19:06 +0000 http://www.here.org.uk/?p=1288#comment-10743 Bob, that's all well and good - I've commented elsewhere that Figleaves have the right to adjust things as they see fit, to fit in with their overall plans - however not in this way. To reduce commissions because of an internal c0ckup and then slash the cookie length in the space of a couple of weeks, in the busiest month of the year is just ludicrous. As the affiliate manager at Figleaves from 2002-2004 it breaks my heart to see the program going down the pan. Graham Bob,

that’s all well and good – I’ve commented elsewhere that Figleaves have the right to adjust things as they see fit, to fit in with their overall plans – however not in this way.

To reduce commissions because of an internal c0ckup and then slash the cookie length in the space of a couple of weeks, in the busiest month of the year is just ludicrous.

As the affiliate manager at Figleaves from 2002-2004 it breaks my heart to see the program going down the pan.

Graham

]]> By: Bob http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-10741 Bob Sun, 14 Dec 2008 23:37:38 +0000 http://www.here.org.uk/?p=1288#comment-10741 Daniel (and Kieron); What if, when they review their decisions on the affiliate front in 6m time, they work out they've actually saved significant amounts of money, not sacrificed volume and regained some control over their brand? Don't merchants have a right to do exactly as they please, all based on their responsibility (or legal requirement, if they're a US company) to return the most profit they can? Daniel (and Kieron);

What if, when they review their decisions on the affiliate front in 6m time, they work out they’ve actually saved significant amounts of money, not sacrificed volume and regained some control over their brand?

Don’t merchants have a right to do exactly as they please, all based on their responsibility (or legal requirement, if they’re a US company) to return the most profit they can?

]]> By: Daniel http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-10740 Daniel Sun, 14 Dec 2008 22:54:29 +0000 http://www.here.org.uk/?p=1288#comment-10740 It seems Figleaves is doing everything in its power to deter affiliates and agree the program will more than likely close shortly. They have just been crossed off the Christmas card list. It seems Figleaves is doing everything in its power to deter affiliates and agree the program will more than likely close shortly.

They have just been crossed off the Christmas card list.

]]> By: Kieron http://www.here.org.uk/2008/12/figleaves-must-be-getting-advice-from-nick-robertson-decide-to-alienate-affiliates-even-more.html/comment-page-1#comment-10738 Kieron Sat, 13 Dec 2008 18:18:02 +0000 http://www.here.org.uk/?p=1288#comment-10738 Jason mate, you missed your calling writing headlines for the Sun. Jason mate, you missed your calling writing headlines for the Sun.

]]>