Yesterday Bigmouthmedia announced the B.A.B.E. Award. Babe stands for Bigmouthmedia Affiliate Blogging Excellence Award and it's purpose is to recognise and reward the UK affiliate blog that has contributed the most to the affiliate community in the last year.
First of all, who are Bigmouthmedia?
For anybody not sure of who Bigmouth are, they are a digital agency who manage SEO, PPC, Affiliate campaigns and much more besides. They are big hitters, have been around for 12 years and have offices on 10 countries. Despite their "blue chip" status I think they very much maintain their grass roots status and still strive to forge close partnerships with the SEO and affiliate community. Case in point, they have a dedicated Twitter account (@bigmouthmedia) as well as a more specialised Twitter account for affiliates (@bigmouth_aff).
So what is this award all about and why should I care?
Well I believe the award is designed to not only recognise affiliate bloggers but also to recognise the affiliate marketing sector as a whole and to increase the visibility of our sector to the masses. After all, there are countless SEO awards, conferences etc. but very little in terms of affiliate marketing (with the obvious exception being the annual awards and Expo ran by Affiliates 4U). So for a mainly SEO based digital agency to publicise our sector, we should welcome it as an opportunity to preach our gospel to a wider audience.
How do I vote and who shall I vote for?
Simply visit the site here and complete 3 short fields asking for the blog URL of your favourite blog, the name of the blog author and your name. That's it, it will take you 10 seconds. As I mentioned above I think it's a really good thing that Bigmouth are promoting our sector so I would urge everyone reading this to vote. As to who you should vote for, well...tbh I think the most important thing I can say right now is that you SHOULD vote. It doesn't matter who for, the fact that you have taken the time to vote and help spread the love we all share for affiliate marketing is what counts. Wouldn't it be great if Bigmouth received a record number of votes that just blew them away? :)
What I'm listening to right now: Jive 'til you bleedThe B.A.B.E. Award – Bigmouthmedia Affiliate Blogging Excellence Award
Yesterday Bigmouthmedia announced the B.A.B.E. Award. Babe stands for Bigmouthmedia Affiliate Blogging Excellence Award and it's purpose is to recognise and reward the UK affiliate blog that has contributed the most to the affiliate community in the last year.
First of all, who are Bigmouthmedia?
For anybody not sure of who Bigmouth are, they are a digital agency who manage SEO, PPC, Affiliate campaigns and much more besides. They are big hitters, have been around for 12 years and have offices on 10 countries. Despite their "blue chip" status I think they very much maintain their grass roots status and still strive to forge close partnerships with the SEO and affiliate community. Case in point, they have a dedicated Twitter account (@bigmouthmedia) as well as a more specialised Twitter account for affiliates (@bigmouth_aff).
So what is this award all about and why should I care?
Well I believe the award is designed to not only recognise affiliate bloggers but also to recognise the affiliate marketing sector as a whole and to increase the visibility of our sector to the masses. After all, there are countless SEO awards, conferences etc. but very little in terms of affiliate marketing (with the obvious exception being the annual awards and Expo ran by Affiliates 4U). So for a mainly SEO based digital agency to publicise our sector, we should welcome it as an opportunity to preach our gospel to a wider audience.
How do I vote and who shall I vote for?
Simply visit the site here and complete 3 short fields asking for the blog URL of your favourite blog, the name of the blog author and your name. That's it, it will take you 10 seconds. As I mentioned above I think it's a really good thing that Bigmouth are promoting our sector so I would urge everyone reading this to vote. As to who you should vote for, well...tbh I think the most important thing I can say right now is that you SHOULD vote. It doesn't matter who for, the fact that you have taken the time to vote and help spread the love we all share for affiliate marketing is what counts. Wouldn't it be great if Bigmouth received a record number of votes that just blew them away? :)
What I'm listening to right now: Jive 'til you bleed13 Responses to The B.A.B.E. Award – Bigmouthmedia Affiliate Blogging Excellence Award
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Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com, ContentNow.co.uk and some other stuff. I have no idea why I'm blue on this photo though but I like it!
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Hi Keiron, I’m all for blogging about things like this, but lets be clearer about the hidden agenda, this excercise has nothing to do with raising the profile of affiliate marketing. It’s all about BMM and increasing the number of backlinks, and climbing the slippery SE mountain. I have nothing against this palava, but lets not wrap it up as ‘recognising the affiliate sector’ lets be blunt and talk about ‘BMM want to get some back links so they’re offering a thousand quid to one lucky blogger’ – ok, ok, so I guess they’re being innovative about their approach, but, Keiron, as an “Internet Marketer” you should be talking about the full picture of what BMM are trying to acheive not glossing over their already glossed motives for running this baby in the first place.
Much love. Keep up the (mostly) good work Jimmy x
Jimmy – first of all, I’m not as cynical as you, and don’t see this purely as an exercise in link building and PR. Yes, without doubt the competition will help Bigmouth generate backlinks as well as positive press. But is this really news? Isn’t this how competitions and awards have worked for years?
I myself have run competitions on this very blog, and still do on other sites. I always hope that as a result of running a competition I get some links and some publicity. Big deal, lots of people do the same and always will. Nothing new here.
I really don’t think that there is some big conspiracy from Bigmouth. Yes they will get some people talking about them and they will get some links. I don’t think however that that is the *whole* reason for creating the award. I genuinely think that they are doing it to widen the awareness of affiliate marketing to people who maybe wouldn’t otherwise know what it was. As a digital agency they should be applauded for this, good for them.
So kudos to Bigmouth, like I said above I’m all for anything that spreads the word.
Well, it’s just a good opportunity to win a prize for bloggers in my opinion.
I don’t know if setting up a twitter account means that they are reaching out to their community..
Twitter has just become another marketing spam tactic that is plaguing the industry..
This is purely a link building project for bigmouth. They are an SEO agency, what do they know, or have to do with affiliate blogs. I would not touch this award with a barge pole. We already have the A4U “affiliate marketing blog of the year” award, which you won last year. To be honest I can’t believe you linked out to bigmouth, or gave this ego award a second thought.
Lets see how many affiliate blogs Bigmouth link out to, without nofollow added. Very few I bet. And don’t be surprized if they 301 the page once the awards if over, to pass the link juice to the rest of their site.
It looks like only 3 people have fallen for it so far, you, lee and one little duck – https://siteexplorer.search.yahoo.com/search?p=http%3A%2F%2Fwww.bigmouthmedia.com%2Faffiliate%2Fbabe%2F&bwm=i&bwmo=d
Melody – “a spam tactic that is plaguing the industry”. What utter nonsense for lots and lots of reasons but the biggest one is that you choose to follow people on Twitter so it’s very easy to “unfollow” if you think someone is just spamming. Yes there are lots of spammers on Twitter but as long as you don’t follow any of them it’s a great channel.
Sean – you’re a clear illustration of people being precious about linking out. Yes Bigmouth are an SEO agency – we all know that – and as an SEO agency do you think they don’t realise what a small number of affiliate blogs there are in the UK? Do you really think that they’re key link buidling tactic is to launch an award to a tiny community of bloggers where they may be lucky to get 3, 5 or even 10 backlinks maximum?
It looks to me like you’re a little paranoid, I don’t care if Bigmouth link back to me from their page, or if they do and then nofollow the links. Big deal. As I said above, you’re over thinking it in a big way. Try to take off those SEO tinted glasses once in a while and view the world as it is, not in terms of who’s linking to who and why.
I offered my support for the award because as I said above I’m all for anything that spreads the message that affiliate marketing is a viable marketing channel to a bigger audience.
Hi, Andrew from bigmouthmedia here. Wow. We were all really pleased when Kieron decided to blog about this. The last thing I want to see here are people suggesting he’s fallen for scam or that we’re trying to trick anyone!
It would have been easy to suggest that linking to us was a way to enter. We’re not doing that. I can honestly say we’re not after links in this case (if we were we’d use the homepage Flash area for the competition!).
This idea came from the affiliate team as a way to reach out to affiliates. Yes, we want to raise our profile and we thought getting people to blog and buzz around the competition would be a good way to help spread the news. It also seemed fitting for an affiliate competition.
I hope commenting here won’t add to this debate. I did just want to defend the affiliates and networks who’ve joined in! Besides, we’re not just an SEO company! *shakes fist* Our affiliate team and the affiliates we work with are bloody great!
Hi Andrew,
If you are not after links why did you design 12 different “vote for me” buttons which you suggest people add to their blog?
There are only a handful of affiliate blogs, and there is already the A4U Affiliate Marketing Blog of the Year, so what do we need another awards for?
Will you be linking out to all the nominated blogs? Also I see that you dont link to the awards from your homepage, or even your affiliate marketing page. Surprise, surprise.
This is just link baiting 101, target a niche, set up an award, appeal to people’s ego, create some buttons, and watch the links roll in.
It’s not a scam just a tried and tested link building tactic, but when an SEO agency does it you gotta think twice about their motives.
The awards page has already attracted over 100 links, from quite a few strong blogs, so looks like the £1000 has been well spend. https://siteexplorer.search.yahoo.com/search?p=http%3A%2F%2Fwww.bigmouthmedia.com%2Faffiliate%2Fbabe%2F&fr=sfp&bwm=i
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I wouldn’t mind seeing here.org.uk win this thing. Voted twice (from home and from work). You’re welcome
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What a wicked acronym! I bet you now rank for some interesting keywords.
It may actually seem silly to some. However, it can be a power promotional tool, provided that you already have at least a few visitors to your business website. It involves creating badges or images that can be placed on other sites. Say, for example, you grant other websites the right to download an image or banner declaring them a reputable seller (excellence award). You create a badge that they can easily place on their site.