So, what do you get if you cross a lady with a passion for iPhone apps and dressing up?
Apps and Hats is what. Christine Morris is a college lecturer in digital communications based in Leeds and really wanted to do video work. She looked at what was out there and noticed that predominantly it seems to be American, and male dominated, also that there was not a lot about the iPhone just yet, it was all about 'technology'. After talking with friends and family, she realised that if she really tried to corner a narrow niche there might be a chance, plus she is iPhone app crazy (she also write reviews for the mighty
148Apps.com) so it seemed perfect logic. The hook was then needed for the show and dressing in different fashions might be enough to create a buzz about it. And guess what? It works! The show is absolutely brilliant and very well produced. Don't ask me why but watching Christine and Hattie reviewing iPhone apps while dressed up in off-the-wall outfits just kind of works.
Behind the scenes with Christine on the left and Hattie on the right.
The show currently airs every 2 weeks but Christine is looking to change this it because it really needs to be every week. Each episode (6 minutes) they choose from one of the app store categories and Hattie reviews a free app and Christine choose a paid-for one. Then there is a 'one more byte' feature at the end which is some current tech, anything really, they had about iPhone app development one week, the madness of FlightControl another etc... They are also available as a video podcast on iTunes.
Cool.
So if you're looking for reviews and news on the latest iPhone apps, coupled with some seriously stylish girls then head on over to Hats and Apps. you can also follow Christine (
@CMoz) and Hattie (
@hati_medd) on Twitter as well as the official
@Appsandhats feed.
On a final note, the girls are looking for sponsors. So if you would like to get involved in this awesome project them please drop them a line.
What I'm listening to right now:
Armand Van Helden - The Boogie Monster
Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com.
Racey
loving the outfits, loving the concept – subscribed!
These ladies sure have given their own unique flavour to their niche! Brilliant example of clever marketing. The woman’s touch can be oh so refreshing, ain’t it!
After seeing those pics I think It’s time I started watching it. I don’t have an iPhone but it doesn’t matter
Thanks so much for this fabulous post! (Also great to read the comments) It’s always great to get feedback when you have been working on a project that you get so close to and love to pieces, but never quite know if I am the only one watching
That’s seems like a pretty entertaining little review show. There are tons of apps for the iPhone, and these girls seem to have used their wits to create and interesting and unique little show about the apps. Brilliant marketing I say!
Great stuff! Absolutely brilliant Show!
Nice idea of review series. The girls could maybe appear in other clothes (I find those too cheap) but the whole idea of TV programs is of course great. I would yet strongly recommend to make the visual side of show more accurate to the topic. Horsewhip does not fit to IPhone apps
I hope you’ll find that none of the clothing ever goes with the apps! That is the whole idea.
We appear in unusual outfits that are never referenced, thus making it seem completely normal. Hattie on one filming occasion (when we were outside) ‘Why are people staring at us?’ I had to remind here that we were in Victorian clothing. It has become exactly as intended, part of our everyday normal.
The apps are the focus, and always should be. The clothing is just some fun & a twist on the everyday.