Affiliate Marketing Blog from UK Offer MediaWelcome to Kieron’s blog - the life and times of an Internet Marketeer

My Goals for 2010

This year I’ve decided not to do a look back at 2009, instead I’m going to write about some of my goals and ambitions for 2010.

Business Goals for 2010

One thing that I’ve learned in 2009 is that I need to cut back on the number of projects that I’m undertaking at any one time. I often find myself spread too thin and doing lots of small projects and ignoring what should be my main focus. So with that in mind I’m going to sell off some of my affiliate sites starting with my first site UKOffer.com. I’ll be really sad to see this go but I have to start cutting back somewhere. Having said that, the site hasn’t been updated in over 6 months and still managed to earn approx. £25k in 2009. I’ll post full stats on this blog soon and see if anyone is interested in buying up a nice 8 year old site. I’ll possibly sell etoys.co.uk too but I’m a bit hesitant as it’s a brilliant domain and with a little bit more work will do wonders.

So, having said that I’m going to concentrate on just 3 areas in 2010. There will be a few other things going on too but these will be my 3 core projects and business priorities.

1. ShareMyPlaylists.com

ShareMyPlaylists.com was without doubt the biggest highlight of 2009 for me in terms of business. I launched it a mere 9 months ago on March 2nd 2009 and in that short time it’s become the biggest Spotify community site on the web with almost 15,000 registered users and over 12,000 Spotify playlists. It’s serving over 1.5 million page views a month and is now used by all 4 major record labels to promote new and existing artists. As a huge music fan I’m absolutely delighted that the site has taken off in the way it has. At my first meeting with a major record label (Universal) I was sat in their London offices like a kid in a giant candy shop, it was like my dreams of being involved in the music business years ago had paid off. It gives me a massive thrill when I meet people who say they use the site and love it. We’ve even launched our very own line of t-shirts. And let’s not forget that NME.com called it “Genius” - yes I’m still dining out on that quote.

For 2010 I plan to really push the site out to a wider audience and make it the absolutely best site of it’s kind. Spotify will be launching in the USA this year as well as other territories so I plan to be there every step of the way and offer our playlist sharing and community services to a global audience. In order to help me do this I will be seeking some funding so if anyone knows of any Angel investors willing to be a part of the sites’ success please put them in touch.

2. ContentNow.co.uk

ContentNow.co.uk is now a year and a half old and am proud to say is a thriving healthy business. For anyone who doesn’t know the business is a partnership between me and my business partner Simon and at the simplest level we offer content and link building services. The business is profitable and we have a lot of great clients who we work very closely with and would like to think offer good value. As this is unlike my other businesses and has real clients who we are answerable to I’ve seen more and more of my attention given to the business, and rightly so as a lot of our success is based on our reputation for integrity and ethical values. Content Now’s success has been at the expense of some of my affiliate sites if I’m honest, but that’s not a problem as I love Content Now and am happy to continuing giving it my attention.

In September 2009 we launched the Content Now News service which is a hassle-free way of getting fresh unique content published on your site daily or less if you need it. I’m pleased to see that this has been a tremendous success and we’ve managed to secure some really great clients with this service, all of which are really pleased with our work. We won’t be resting on our laurels though, in 2010 both Simon and I will continue to evolve and innovate the business to other more products and services, watch this space.

3. Bingo.org.uk

In June 2009 I relaunched Bingo.org.uk with an eye watering new design. It’s slowly been gaining traction in the search engines but for all the reasons given above it hasn’t gotten the atention it deserves (however it is number 1. on Bing for “bingo” so something is going right). However, as I wrote about last year I know that the opportunity in the online bingo sector is massive and coupled with the generic nature of the domain name is the reason that I will be giving Bingo.org.uk my attention in 2010.

I’ll also be teaming up with a person(s) as yet unnamed to bring even more focus to Bingo.org.uk. I can’t say who just yet as the ink isn’t yet dry on the contract. Suffice to say however that these guys are experts in their field, very well known and will bring a lot of experience to the table. I’m really looking forward to this one!

Personal Goals for 2010

Get in shape: A bit of an obvious/boring goal here but nonetheless an important one. For me the biggest problem with working from home is that my study is next to the kitchen and a mixture of convenience and sitting on my bum all day means that snacking at the desk is all too easy. So in 2010 I will actually make use of that treadmill I bought last year as well as my gym membership and mountain bike! I’m actually on a crash diet as of now in preparation for my trip to Vegas later in the month.

Create a Pop Quiz: This started as an idea with Laura a couple of months ago. The plan is for a couple of us in the North East to get together and host a regular pop quiz for people involved in the local tech scene. So it will be a good networking opportunity and a bit of fun too. We could possibly brand it as a ShareMyPlaylists.com quiz as it’s certainly relevant. We’ll probably have a charity angle too and give any earnings to a worth cause.

Cannonball Run: The Cannonball Run Europe involves driving 3000 miles across Europe over 6 days and is a mixture of winding roads, wild parties, exclusive world class tracks and 5 star hotels. What’s not to like? I think this will be a once in a lifetime experience and I’m determined to do it, watch this space.

Say yes more: It’s all too easy to stay within your comfort zone and stick with what you know. I’ve found myself doing this more and more in 2009 and it’s time to reverse the trend and say yes to more opportunities that cross my path and just get out and about more in general in 2009.

So there you have it, that’s my goals for 2010, what’s yours? I also wanted to give a big well done to Jason who is celebrating 10 years of being self employed. In this fickle old world of the web that’s a huge achievement, well done mate

What I’m listening to right now: The Top 100 Tracks on Spotify in 2009

Friday, January 1st, 2010 at 4:51 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.