A4U Awards and tips for entrants


a4u

It's that time of year again, can you believe it's the 4th annual A4U Awards. This year it's at the Grosvenor House Hotel, Park Lane, Mayfair on the 9th June. As previous years it promises to be a glamorous night to remember, black tie and posh frocks will be the order of the evening and champagne will be on tap. The important bit - if you're involved in affiliate marketing in any way, shape or form then you MUST vote. If you don't vote then you can't complain at the winners, so head on over now before the closing date of 1st March. Tips for entrants It's no secret that I'm on the judging panel for the awards so I thought I would give some advice on what makes an entry stand out. Don't be shy with figures This is not the time to wear your tin foil hat and shout conspiracy. To give the judges the best idea of your business then please ensure that you give supporting figures in your entry. If you tell us that you increased sales year on year by "a lot" then I'm sorry but that won't cut the mustard as much as cold hard sales figures. Please trust me when I say that the judges won't steal your ideas, copy your business plan or share your figures with anyone else. It was a shame but last year I didn't give some entries as high marks as others because they didn't give enough information. So please, give yourselves as much a chance as possible and give us as much detail as you can. Good luck, see you in Mayfair in June! What I'm listening to right now: Kieron's Valentine Mix

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5 Responses to A4U Awards and tips for entrants

  1. Can you nominate your own site? :P Still early days for my first affiliate site. Despite not being a massive fan of travel affiliate sites, there are some good ones that I have come across.

  2. Kieron says:

    Yes absolutely, have a good look around the Awards site, plenty of info there on what to do.

  3. HelenMarie says:

    Out of interest is there any validation of the figures that are submitted? Perhaps i’m getting sceptical in my old age but without this I think potentially it would be unfair to award an entrant higher based on figures that might not necessarily be valid?

  4. Finch says:

    Isn’t there an A4U conference coming up around that time too? I remember hearing about one last year but missed out.

  5. I agree. The figures that are submitted have no validation, but great post though!

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