BigAudioAds.com launches today
Today sees the launch of my new business venture, BigAudioAds.com.
As regular readers of this blog will know I’m a big fan of Spotify, I genuinely think it will revolutionise how we consume music, which of course leads to business ideas and opportunities. The idea for the site came about last year when I was looking to create my own audio ad to be broadcast on Spotify. I didn’t want to go to one of the large advertising agencies as I knew that they would charge me at least a couple of thousand pounds for an ad, which made the campaign prohibitive, but I didn’t know where else to turn. That led me to think that if I have that problem then I’m sure others will.
So after a bit of research I found that there wasn’t really any companies that offer high quality audio ads at a reasonable rate, aimed at small businesses - so I decided to set one up. The idea would be that I pull in a team of talented voice over artists and producers to create the ads and then put together some ad packages to offer potential clients. The system works like this, I have 4 voice-only packages that clients can choose from:
Buzz - 20 second voice ad £395
Flash - 30 second voice ad £425
Blast - 40 second voice ad £450
Roar - 50 second voice ad £475
These costs are for a single voice ad and form the core product. You can add sound effects from £25 and music from £30 to make the ad really come to live. They can offer professional script writing for only £45 per ad. Once ordered, we aim to write, record and produce the ad within 5 working days.
At the moment I have a team of 11 very talented voice over artists who between them have decades of experience in audio advertising. You can hear showreels of their work on the Voices page. The team are highly professional and I’m confident we can meet the needs of any potential client wishing to create an audio ad.
With services like Spotify and We7 now broadcasting to tens of millions of users and growing every day I’m confident that there is a mass market opportunity here to offer a professional high quality service to small and medium businesses who want to dip their toe into audio advertising but don’t know how. That’s the position I was in a while ago and I’m hoping that BigAudioAds.com will solve that problem.
All feedback and questions are most welcome in the comments below.
Follow BigAudioAds on Twitter @BigAudioAds
Find BigAudioAds on Facebook here.
What I’m listening to right now: Universal Robot Band - “Barely Breaking Even“
Thursday, June 3rd, 2010 at 8:38 am and is filed under Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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[...] few weeks ago I launched BigAudioAds.com and since then I’ve had lots of requests from people asking who I [...]
Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com, ContentNow.co.uk and some other businesses. I thought it would be fun to blog, writing about my experiences in Internet Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
Wow, a very innovative and exciting business venture Kieron. I watch your progression with your various projects with interest these days - you’re an ideas machine!
Good luck
Will start calling you voice over man from now on!
Good luck with the new venture.
Nice one Kieron,
I know from my time in advertising (years ago now) that getting a radio ad done was a pain. You got the station to do one - which you couldn’t then use elsewhere - or you paid through the nose via an agency. With Spotify, We7 as well as Radio, you should make a bit of a noise
Chris
Great way to find a need and fill it. Congrats and good luck.
Great idea, love it… can you sort TV ads out next please
Good luck, Andy
What a brilliant idea. Wonder if these kind of ads will be introduced in majoy search engines along with video ads. Would that make the “sponsored links” world a lot more fun?
wow… congratulations on the launch..
Thanks for the kind words guys, I really appreciate it.
Trev’s voice is the best, Hope this ventures does well for you Kieron, Are you planing to incorperate this into your sharemyplaylists iphone/ipad app as you would be on to a winner if apple allow this.
Innovative as always Kieron. Love the look of the site too. Good luck.
You always come up with great stuff! I love your blogs
I like Helena’s voice
Got to say that the site looks very swish! Did you design it yourself?
This is really awesome Kireon, I’ve watched you for a long time, and watched you come up with new ideas all the time, and put them to action, this new website looks awesome, and I am sure with your tremendous skills, it will be successful! Can’t wait till your next concept!
Till then,
Jean
nice idea