Profiteering from the collapse of XL? Or shrewd marketing?
Within hours of the news that the UK’s third largest package holiday group XL, went into administration yesterday, the above sponsored ads on Google started appearing.
As well as the top 3 ads featured above there were further ads from the likes of Fly BMI, British Airways, Travel Republic and a fair few other online travel [...]
Win 1 of 2 A4U Expo tickets worth £600 by leaving a comment
To celebrate the second A4U Affiliate Expo taking place in London on the 14th and 15th October I’m giving away 2 full affiliates passes worth £299 each. As well as access to the exhibition and all of the presentations these passes will also give you entry to the 3 parties taking place too
So [...]
Affiliate Marketing Report 2008 - not a great year for Affiliate Marketing
The annual report of the state of Affiliate Marketing in the UK, as conducted by E-consultancy in association with R.O. Eye has just been released.
The report is based on a survey of 150 agencies and 259 merchants and as such is aimed fair and square at this audience. However as a UK affiliate it also [...]
Free tickets to the annual Affiliate Window event this Thursday
Affiliate Window have just pinged me to ask if any of my blog readers would like to attend their annual Black Tie event that takes place this Thursday. Always happy to oblige, here are the details:
Affiliate Window’s annual Black Tie event takes place this Thursday (11th) at the Brewery, Chiswell Street, London, EC1Y 4SD. Nearly [...]
Yahoo! Search Marketing affiliate programme cuts commissions by 90%
I received this email a few hours ago from TradeDoubler:
Commission Update
Dear Kieron,
Thanks for your efforts in promoting Yahoo Search Marketing thus far.
Due to seasonality reasons and in line with our 2008 plan, we have had to reduce the commissions on our affiliate program to £5.
We appreciate that this might be an inconvenience in the short [...]
Buyagift come up trumps with the best affiliate incentive ever
The Sky incentive that I was delighted to win back in July held the title for the best affiliate incentive ever - to date. But could they be about to lose their crown to Buyagift?
Take a look at this thread on the A4U Forum, Buyagift are giving affiliates the chance to choose what incentive they [...]
Pixmania and Affiliate Window get discount codes completely and utterly wrong
Now I like Affiliate Window as I’ve mentioned many times on this blog. But the latest action of one of their merchants, Pixmania - and Affiliate Window’s subsequent response to the whole fiasco has really annoyed me.
The whole sordid sorry story stated when Pixmania sent our this absolutely ludicrous email to their affiliates a couple [...]
The next big thing? Affiliate opportunity - Sony eBook Reader
I remember at last year’s A4U Expo when I was on the “Ask the Super Affiliates” panel, we were all asked what the “NEXT BIG THING” will be. To be honest I don’t think any of us gave the real answer as why would we? We all wanted to keep our thoughts to ourselves so [...]
Fivelead.co.uk, seriously?
Watch out TradeDoubler, Buy.at etc because there is a brand new affiliate network on the scene, and judging by the quality of their pitches they could soon be stealing your business. Yes it’s fivelead.co.uk and they’re taking the UK by storm.
This was a recent comment that I received on this very blog. It wasn’t an email to me, [...]
Why Affiliate Marketing has a bad name
As an Affiliate Marketeer I get pretty wound up when I hear people from outside our industry accuse us of being grubby, corrupt, dodgy or just plain bullshit.
However, as I’ve been managing the SecretSales.com affiliate programme for a while now I have to say that my eyes have been opened and I can now see [...]
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
