Category Archives: Google AdWords
Profiteering from the collapse of XL? Or shrewd marketing?
Within hours of the news that the UK’s third largest package holiday group XL, went into administration yesterday, the above sponsored ads on Google started appearing. As well as the top 3 ads featured above there were further ads from the likes of Fly BMI, British Airways, Travel Republic and a fair few other online travel agents. So is it in bad taste? Should other travel operators and airlines try to capitalise on the downfall of one of their competitors? … Continue reading
Posted in Affiliate Marketing, Google AdWords
5 Comments
Free Google AdWords Voucher – £30 free online advertising voucher
Google are running a free £30 voucher promotion to get you started with AdWords. Click here to grab it but hurry as it probably won’t be around for long. Don’t forget that you can also get a free £50 voucher from Yahoo! Search Marketing too by clicking here. What I’m listening to right now: N.E.R.D – “You Know What”
Posted in Affiliate Marketing, Google AdWords, Yahoo!
5 Comments
Travel industry not happy with Google AdWords policy changes: Teletext initiate legal proceedings against Directline Holidays
Well it had to happen sooner rather than later. First of all Ian McCraig, the chief exec of Lastminute.com threatened Google with legal action over their recent decision to allow trademarked keyword bidding here in the UK. Then Teletext holidays issue a legal threat against any travel company bidding on their brand name. And now Teletext start actual legal proceedings against Directline Holidays for doing exactly that. Earlier this month, Google spoke to Travolution and stated that their new policy … Continue reading
Posted in Google AdWords
13 Comments
Guest post from Rob Berrisford
The following is a guest post from Rob Berrisford as I’m in hospital at the moment: Reading recently about how EU MP’s are considering tighter controls for online marketing with particular interest on behavioural targeting, I considered how this will affect affiliate marketing. One of the catalysts for this threat of increased regulation is the merger between Google and DoubleClick. With this acquisition Google now has access to even more information than before, meaning they have some pretty interesting information … Continue reading
Posted in Google AdWords, SEO
1 Comment
Facebook Ads as good as AdWords in 2000? I don’t think so!
Search engine marketing blog “Apple Pie & Custard” published an article yesterday entitled “Why Facebook Ads are a Better Opportunity Now than Adwords in 2000” I don’t think I’ve ever disagreed with a statement as strongly as I do with this one. There are lots of reasons for this. but the big obvious glaring reason is this. If a user is searching on Google for a keyword/keyphrase then by definition they are seeking information, they want to find something out. … Continue reading
Posted in Google AdWords, PPC
16 Comments
Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com, ContentNow.co.uk and some other stuff. I have no idea why I'm blue on this photo though but I like it!
