Profiteering from the collapse of XL? Or shrewd marketing?
Within hours of the news that the UK’s third largest package holiday group XL, went into administration yesterday, the above sponsored ads on Google started appearing.
As well as the top 3 ads featured above there were further ads from the likes of Fly BMI, British Airways, Travel Republic and a fair few other online travel [...]
Free Google AdWords Voucher - £30 free online advertising voucher
Google are running a free £30 voucher promotion to get you started with AdWords. Click here to grab it but hurry as it probably won’t be around for long.
Don’t forget that you can also get a free £50 voucher from Yahoo! Search Marketing too by clicking here.
What I’m listening to right now: N.E.R.D – “You [...]
Travel industry not happy with Google AdWords policy changes: Teletext initiate legal proceedings against Directline Holidays
Well it had to happen sooner rather than later.
First of all Ian McCraig, the chief exec of Lastminute.com threatened Google with legal action over their recent decision to allow trademarked keyword bidding here in the UK.
Then Teletext holidays issue a legal threat against any travel company bidding on their brand name. And now Teletext start [...]
Guest post from Rob Berrisford
The following is a guest post from Rob Berrisford as I’m in hospital at the moment:
Reading recently about how EU MP’s are considering tighter controls for online marketing with particular interest on behavioural targeting, I considered how this will affect affiliate marketing.
One of the catalysts for this threat of increased regulation is the merger between [...]
Facebook Ads as good as AdWords in 2000? I don’t think so!
Search engine marketing blog “Apple Pie & Custard” published an article yesterday entitled “Why Facebook Ads are a Better Opportunity Now than Adwords in 2000”
I don’t think I’ve ever disagreed with a statement as strongly as I do with this one. There are lots of reasons for this. but the big obvious glaring reason is this.
If [...]
How to get around Google’s ban of advertising gambling sites using AdWords
We all know that you can’t advertise gambling sites using Google AdWords. So how do you get round it? Well, up until recently you could create sites that provided tips, tutorials and the like. However in June Google got wind of this and banned these sites too. So what do you do? Easy, you advertise [...]
Is Google finally cleaning up its act on Gambling advertising?
I was doing a few gambling related searches on Google today to see who had managed to get around Googles’ ban on gambling sites and was very surprised with the results I saw. You see, for as long as I can remember people have always managed to find a way to get round the ban. [...]
Google announce change to top AdWords placement formula
I was going to blog about Google’s announcement of their upcoming change to the top ad placement formula. But I just realised that Graywolf has already done it and said pretty much everything I was going to say anyway. So rather than duplicate, click here to see what he has to say.
What I’m listening to [...]
Affiliate landing pages and brand bidding using closed groups. Good or bad?
A couple of weeks ago I blogged on how to build landing pages/sites that will pass all of Google’s quality score guidelines.
Well, I got to thinking on the reasons why Google have implemented these changes and basically alienated a lot of Affiliate Marketeers whilst doing so. To be honest there are a lot of landing [...]
Google AdWords Landing Pages - how to build a page that won’t get banned, with examples
There has been a bit of chat on various forums over the last couple of days about Google AdWords tweaking its landing page algorithm, see here and here.
So with that in mind I thought I would publish a guide on how to create a landing page that will comply with Google’s guidelines. I’ve been marketing online using [...]
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
