Category Archives: Google AdWords

How to get around Google’s ban of advertising gambling sites using AdWords

We all know that you can’t advertise gambling sites using Google AdWords. So how do you get round it? Well, up until recently you could create sites that provided tips, tutorials and the like. However in June Google got wind of this and banned these sites too. So what do you do? Easy, you advertise gambling related jobs! I searched on Google today for the term “bingo” and got this ad: Work From Home In Bingo Make Extra Cash Working … Continue reading
Posted in Google AdWords | 9 Comments

Is Google finally cleaning up its act on Gambling advertising?

I was doing a few gambling related searches on Google today to see who had managed to get around Googles’ ban on gambling sites and was very surprised with the results I saw. You see, for as long as I can remember people have always managed to find a way to get round the ban. They’ve offered newsletters, tips, sites where you can only play free games and so on. Also, a favourite is to only put ads up on … Continue reading
Posted in Google AdWords | 4 Comments

Google announce change to top AdWords placement formula

I was going to blog about Google’s announcement of their upcoming change to the top ad placement formula. But I just realised that Graywolf has already done it and said pretty much everything I was going to say anyway. So rather than duplicate, click here to see what he has to say. What I’m listening to right now: Lucy Pearl – “Lucy Pearl”
Posted in Google AdWords | 1 Comment

Affiliate landing pages and brand bidding using closed groups. Good or bad?

A couple of weeks ago I blogged on how to build landing pages/sites that will pass all of Google’s quality score guidelines. Well, I got to thinking on the reasons why Google have implemented these changes and basically alienated a lot of Affiliate Marketeers whilst doing so. To be honest there are a lot of landing pages or bridge pages that deserved to be kicked off Google. I’m talking about the type of pages that consist of a paragraph or … Continue reading
Posted in Affiliate Marketing, Google AdWords | 9 Comments

Google AdWords Landing Pages – how to build a page that won’t get banned, with examples

There has been a bit of chat on various forums over the last couple of days about Google AdWords tweaking its landing page algorithm, see here and here. So with that in mind I thought I would publish a guide on how to create a landing page that will comply with Google’s guidelines. I’ve been marketing online using landing pages and Google AdWords for around 6 years now. Over that time I’ve seen many developments and changes and have been … Continue reading
Posted in Google AdWords | 115 Comments