Category Archives: Google AdWords

Google AdWords now bans advertising of free gaming sites and more

Posted on June 7, 2007 by Kieron
I noticed this story on the eConsultancy blog today but I’m not sure how widely it has been reported. Here is the new gambling-related content policy with the additions highlighted in bold: Advertising is not permitted for online casinos, sports books, bingo and affiliates with the primary purpose of driving traffic to online gambling sites. This includes, but is not limited to, the promotion of online casinos and gambling activities, sports books, lotteries, bingo, poker, sites that provide tips, odds … Continue reading →
Posted in Affiliate Marketing, Google AdWords | 3 Comments

Google AdWords Quality Score updates now live

Posted on February 22, 2007 by Kieron
Hold onto your wallets, Google are after our money again. Yes its time for another quality score update. The following is taken from the Google Inside AdWords blog today. “Last week, we released the Quality Score column and let you know that we would soon be making improvements to our Quality Score evaluation. Now, Avichal from the ads quality team is back with a quick update: Today, we began rolling out improvements to the Quality Score algorithm, which will update … Continue reading →
Posted in Google AdWords | 2 Comments

Google AdWords Policies

Posted on January 13, 2007 by Kieron
I’ve been running this search term on AdWords for a few days now. The picture you can see is of today’s activity (well around 4 hours worth). As you can see the keyword was costing me $0.31 and getting me the number 1 position. The CTR was 100% and there are no other advertsiers at all bidding on this keyword. So I attempt to lower the bid to $0.11 and then I get the inactive for search warning, asking me … Continue reading →
Posted in Affiliate Marketing, Google AdWords | 3 Comments

Google Policies

Posted on November 18, 2006 by Kieron
Taken from Google AdWords Content Policy: Advertising is not permitted for online casinos, sports books, bingo, and affiliates with the primary purpose of driving traffic to online gambling sites. And taken from Google AdWords Editorial Guidelines: Your Display URL must accurately reflect the URL of your website. If your actual Destination URL link is too long for your ad, use a shortened version (such as your homepage) that meets the character limit for this field. Fair enough. So why is … Continue reading →
Posted in Affiliate Marketing, Google AdWords | 9 Comments