Category Archives: PPC
Interview with Mel Carson, Microsoft adCenter Community Manager Europe
I thought it would be really interesting to have a chat with Mel Carson, the Microsoft AdCenter Community Manager for Europe, to see what his thoughts were on the position of AdCenter in the UK, what differentiates them from their competitors, their policy on gambling ads, affiliate landing pages and much more. Not only did Mel provide some really comprehensive answers but he has also agreed to give away 10 codes enabling adCenter users to take their newly launched adExcellence … Continue reading
Posted in PPC
8 Comments
Microsoft adCenter launch new support community
Hats off to Microsoft adCenter for the launch today of their official Support Community. The site replaces the old adCenter blog and will be the place to visit for all sorts of adCenter goodness from feature reviews and how-to’s to adCenter news and info on tools such as the adCenter Add-in for Excel 2007 (very useful) and adCenter Labs. The community promises lots of interaction with the adCenter team so hopefully we’ll see some good 2-way dialogue between advertisers and … Continue reading
Microsoft AdCenter – too slow for advertisers needs
I’ve had a PPC campaign running for a while now on Microsoft AdCenter, it ticks along nicely and I’ve had no reason to mess with the keywords or make any changes to the ad copy. However on Monday of this week I decided to make a change to the ad copy to include a reference to an event happening today (Friday). Now one of the problems with MSN is that once you make a change to an ad group they … Continue reading
Posted in PPC
13 Comments
Request For Proposal – SecretSales.com PPC campaign
As part of the management of the SecretSales.com affiliate programme we have decided to invite one affiliate to brand bid on the “Secret Sales” brand and associated terms. The affiliate will also be given permission to use the www.secretsales.com display URL with their affiliate link. Any affiliate wishing to be considered for this role needs to meet the following criteria: 1. Do you have the resource to respond during working hours promptly to a client’s needs? SecretSales.com operate sales that … Continue reading
Posted in Affiliate Marketing, Affiliate Programs, PPC
1 Comment
Facebook Ads as good as AdWords in 2000? I don’t think so!
Search engine marketing blog “Apple Pie & Custard” published an article yesterday entitled “Why Facebook Ads are a Better Opportunity Now than Adwords in 2000” I don’t think I’ve ever disagreed with a statement as strongly as I do with this one. There are lots of reasons for this. but the big obvious glaring reason is this. If a user is searching on Google for a keyword/keyphrase then by definition they are seeking information, they want to find something out. … Continue reading
Posted in Google AdWords, PPC
16 Comments
Welcome to my blog. My name is Kieron Donoghue and I am the founder of ShareMyPlaylists.com.
