Interview with Mel Carson, Microsoft adCenter Community Manager Europe
I thought it would be really interesting to have a chat with Mel Carson, the Microsoft AdCenter Community Manager for Europe, to see what his thoughts were on the position of AdCenter in the UK, what differentiates them from their competitors, their policy on gambling ads, affiliate landing pages and much more.
Not only did Mel provide [...]
Microsoft adCenter launch new support community
Hats off to Microsoft adCenter for the launch today of their official Support Community.
The site replaces the old adCenter blog and will be the place to visit for all sorts of adCenter goodness from feature reviews and how-to’s to adCenter news and info on tools such as the adCenter Add-in for Excel 2007 (very useful) [...]
Microsoft AdCenter - too slow for advertisers needs
I’ve had a PPC campaign running for a while now on Microsoft AdCenter, it ticks along nicely and I’ve had no reason to mess with the keywords or make any changes to the ad copy. However on Monday of this week I decided to make a change to the ad copy to include a reference [...]
Request For Proposal - SecretSales.com PPC campaign
As part of the management of the SecretSales.com affiliate programme we have decided to invite one affiliate to brand bid on the “Secret Sales” brand and associated terms. The affiliate will also be given permission to use the www.secretsales.com display URL with their affiliate link.
Any affiliate wishing to be considered for this role needs to meet [...]
Facebook Ads as good as AdWords in 2000? I don’t think so!
Search engine marketing blog “Apple Pie & Custard” published an article yesterday entitled “Why Facebook Ads are a Better Opportunity Now than Adwords in 2000”
I don’t think I’ve ever disagreed with a statement as strongly as I do with this one. There are lots of reasons for this. but the big obvious glaring reason is this.
If [...]
Yahoo! free £60 voucher - runs out this Friday
A while ago I wrote about Yahoo! paid search offering a free £60 voucher for new PPC advertisers. Well, just a reminder that this offer expires this Friday 30th November 2007. I have no idea if they will be running a new one in December so if you don’t want to miss out then sign [...]
The Sun gets PPC right - Heather Mills meltdown
I’ve blogged before about the challenge of creating PPC ads that stand out from the crowd. I came across a really good example of this today, courtesy of The Sun newspaper.
BTW I found this ad as I was looking at the AOL Hot Searches of the week, searching for inspiration and the latest bandwagon to jump [...]
Yahoo! Search Marketing - free £60 voucher for your PPC campaigns
If you don’t already have a Yahoo! Search Marketing PPC account then click here to sign up and qualify for a free £60 voucher.
£60 worth of free credit in your account is a pretty generous offer and an ideal way to trial your first ppc program.
A while ago I blogged that the new Yahoo! Panama [...]
How to create keyword lists for PPC easily
I thought that everyone knew about this but after speaking to a couple of affiliates I realised that it wasn’t common practice so I thought I would share one of my processes for building keyword lists.
One of the first things I do when deciding to promote a merchant via Pay Per Click is to see [...]
PreviewMyPPC.com – preview your ppc ads on the 3 major search engines
When I’m creating Pay Per Click campaigns, the most important thing to me is creating compelling ad copy that will provoke users to click on my ads.
If this wasn’t difficult enough then you also have to work within the guidelines of the paid search engine you are working on. So for Google AdWords for example [...]
Welcome to my blog. My name is Kieron Donoghue and I run UK Offer Media Ltd. I thought it would be fun to post a daily (well hopefully daily) blog, writing about my experiences in Internet Marketing and more specifically Affiliate Marketing. I'll include some personal stuff too, probably about my other passions, music and cars. Please feel free to post your comments and thoughts too.
