Category Archives: PPC

PreviewMyPPC.com – preview your ppc ads on the 3 major search engines

Posted on September 27, 2007 by Kieron
When I’m creating Pay Per Click campaigns, the most important thing to me is creating compelling ad copy that will provoke users to click on my ads. If this wasn’t difficult enough then you also have to work within the guidelines of the paid search engine you are working on. So for Google AdWords for example you are limited to only 25 characters for the title and 70 characters in total for the description.In the past I’ve always used Microsoft … Continue reading →
Posted in PPC | 15 Comments

Creating PPC ads that stand out from the crowd

Posted on September 11, 2007 by Kieron
With competition so strong on the ppc search engines you really need to ensure your ads stand out from the crowd. This is important for 2 reasons: 1. Your ad will stand out from a sea of your competitors ads, put simply it will get noticed and it will get clicked on. 2. And if it gets clicked on its CTR rate will improve and so will its rankings, here’s a real life example. Search on Google or Yahoo! or … Continue reading →
Posted in Affiliate Marketing, PPC | 21 Comments

Yahoo! Search Marketing finally launches dynamic keyword insertion in Panama

Posted on July 30, 2007 by Kieron
Not only is Panama about a zillion times better than the old Overture interface, they at last allow us to use dynamic keyword insertion. Here’s how: Using the Insert Keyword feature you can specify where you want a keyword inserted in an ad title or description and specify default text. The keyword that is inserted is the one that is used to match the ad to a prospective customer’s search query. The default text is used if inserting the keyword … Continue reading →
Posted in Affiliate Marketing, PPC, Yahoo! | 8 Comments

3 real life examples of how to make more money online

Posted on July 5, 2007 by Kieron
As I’m sure you know by now I’m not a fan of blogs or people who tell you that they achieved loads of great stuff – then don’t tell you how. So I thought I would share recent blog posts that go against the grain and actually tell you how to get things done, with examples. They are all great reads and all discuss different aspects of online marketing. 1. SEO:This post from Dfinitive.com tells us how the author achieved … Continue reading →
Posted in Affiliate Marketing, PPC, SEO | 4 Comments