If anybody has any questions please feel free to drop me a line.
What I'm listening to right now: Britney Spears - "Till The World Ends"
May 19, 2011
If anybody has any questions please feel free to drop me a line.
What I'm listening to right now: Britney Spears - "Till The World Ends"
May 19, 2011
Although I'm one of the judges for the a4uAwards I couldn't make it to this year's event held earlier this week at the Grosvenor in London. By all accounts it was another awesome night and some very worthy winners. Read all about it below :)
BTW it was obvious that many entrants had read my article on how to make a successful a4uAward entry as lots followed my guidelines. Thanks for reading and taking note guys!
Successful collaboration, communication and smart execution were evident last night, as over 25 companies had their recent collaborative campaign efforts rewarded at the a4uAwards Performance Marketing Ceremony held at the Grosvenor House Hotel, Park Lane.
Following a successful 70% increase in entries this year, last night’s a4uAwards ceremony congratulated those whose collaboration from all parties had resulted in generating a new revenue stream for the wider industry. One example of this successful collaboration in action was attributed to VoucherCloud and Debenhams who converged online and offline by creating an offline redemption affiliate campaign, something that judges are sure will be widespread throughout 2011.
New awards for 2011 included Best use of Mobile, Best use of Social Media and the Hot Shot Rising Star award, which aims to reward those under 30 who have made an impact within the Performance Marketing industry over the past year.
It is a reflection of this ever growing industry that technologies and first time entrants to the a4uAwards took away a series of coveted trophies including price and flight comparison toolbar InvisibleHand, who won both Publisher Innovation and Best 3rd Party Application. Developed by Forward, InvisibleHand operates with well over 2,000 advertisers across the United Kingdom, Germany and USA, and claim to have saved consumers £34 Million last year in the UK alone.
VoucherCloud’s successful offline affiliate voucher redemption campaign rang through in the Best use of Mobile category, while agency Arena Quantum’s success with client Domino’s Pizza’s Facebook campaign which essentially turned Domino’s customers into their own Affiliate workforce, was rewarded with the ‘Best use of Social Media’ gong. Performance Marketing Agency 7thingsmedia took away the coveted Best Agency award thanks to a very successful year for Chris Bishop and his team, despite fierce competition from the highly commended bigmouthmedia.
Affiliate Window won the ‘Publisher’s Choice of Network’ award as voted for by members of the a4u community for the 4th successive year.
There was also a notable increase in Travel & Retail brands who picked up an award during the ceremony including Expedia, TUI, Best Buy, Debenhams, BT, RAC and SKY. Matthew Wood founder of the a4uAwards adds; “In true Performance Marketing fashion advanced collaboration was a strong theme with many of those shortlisted last night. Bespoke technical integrations, conversion optimization cooperation and social media campaigns were all part of the mix’ ‘If the entries this year are anything to go by then highly collaborative efforts between Advertisers, Publishers and Third Parties will continue to bring in not just increased ROI but brand new revenue streams for Performance Marketing. We have seen this with Offline Mobile Redemptions and Behavioral Retargeting so far in 2011 and as Performance Marketing continues to knock on the door of other digital channels, the future is both dynamic and exciting.” What I'm listening to right now:Annie - "Anthonio"
April 7, 2011
I'm really excited to announce a new venture I'm involved with, The Sundae Club. The idea behind it is to banish boring Sunday's by holding events in some of the most exclusive and interesting places in London. We'll offer entertainment, something unusual and the chance to mix and make new friends with like-minded people. We've really put a lot of thought and effort into creating a serious of high quality events that offer experiences a little out of the ordinary.
The most common question I get asked is "are you a dating website?" No is the answer, but most club members do tend to be single Londeners. However, we're more about meeting up with interesting new people and enjoying being entertained in fabulous and exclusive venues rather than finding the perfect partner. But if you do then that can't be a bad thing either can it?
Launch Party
The launch party is going to be held in the fabulous Barts this coming Sunday, April the 10th. We kick off at 2pm and if you would like to come along please contact me and I'll make sure you're on the guest list. Did I mention it's free? :)
Follow the Sundae Club on Facebook
Follow @TheSundaeClub on Twitter
What I'm listening to right now: Back Strobe - "Me and Madonna"
March 16, 2011

March 8, 2011